Panera had a problem. At lunchtime, customers were mobbing the counters to order their food and pick it up, causing chaos. It was frustrating for everyone involved, and management knew that it was probably costing the company sales. Panera turned to Blaine Hurst to lead the search for a solution. As the company's chief technology officer, he put together a team to make the company a leader in digital ordering and fast pickup.

Fortt Knox is a weekly podcast from CNBC anchor Jon Fortt. Previous episodes of the program can be found here.