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Coke shares downgraded by UBS: 'Change is in the air'

Key Points
  • UBS analysts cut their view of Coca-Cola from buy to neutral though they raised their price target from $50 to $51.
  • The firm cited changes at the company, including its big acquisition of global coffee chain Costa.
  • Coke shares have been strong outperformers this year.

Changes are coming at Coca-Cola and not all of them may be good for the soft drink giant, according to UBS analysts who downgraded the shares.

UBS cut Coke from buy to neutral, even while raising the price target from $50 to $51, implying 3.6 percent upside from Wednesday's close. Shares were up marginally Thursday.

"KO is a stock for stable earnings growth to ride out defensive times but change is in the air as price increases set-in, the company pursues a transformational non-core deal (Costa), refranchising nears completion and a new CFO takes the helm," UBS said in a research note.

Coca-Cola CEO: Market volatility is a sign of uncertainty

The company in August announced the $5.1 billion purchase of Costa, an international coffee chain with more than 3,800 locations worldwide. The deal is likely to close in the first half of 2019 and will allow Coke to compete in both the hot and cold drink spaces, though it's unlikely Costa spots will open in the U.S. anytime soon.

With six deals behind it in 2018, Coke CEO James Quincy told CNBC earlier this week that investors shouldn't expect the same pace to continue in the year ahead.

"We've got to absorb the ones we've invested in in 2018 but experience will tell you that they just don't come up at that sort of rhythm," he told CNBC's Sara Eisen on "Squawk on the Street."

UBS said the changes Coke underwent this year will pose challenges.

"We see modest risk that any one of moving parts could allow management to back away from long-held global growth targets. Valuation is back above its historical premium to the group which we believe reflects [improving] operating metrics following refranchising as well as the start of a defensive rotation," the analysts said.

Coca-Cola's stock has been a strong performer this year, rising 7.3 percent through Wednesday, easily outperforming the S&P 500, which is off 0.8 percent, and the consumer staples sector, which has fallen 4.2 percent. Its average target price among analysts is $51.63, according to FactSet.