There's been little yuletide cheer for the retailers.
The XRT retail ETF is down 17 percent this month, tracking for its worst December since its inception in 2006.
One market watcher says indiscriminate selling may have unfairly taken retail down.
"This is really more about the overall decline," Erin Gibbs, portfolio manager at S&P Global Market Intelligence, said on CNBC's "Trading Nation" on Friday. "We know that when markets are going down like this, correlations rise and everybody goes down. It doesn't matter how good your fundamentals look."
However, come the new year, retail could even be in better shape than the rest of the market to continue to power higher, says Gibbs.
"Earnings growth for retailers are almost about twice the rate of the S&P 500," said Gibbs. "This actually looks like a really good entry point, valuations look attractive, so I'd say use this as an opportunity."
The XRT ETF's earnings are expected to rise by 17 percent in 2019, according to FactSet estimates. By comparison, S&P 500 profit growth is forecast to climb by 8 percent.
The XLY consumer discretionary ETF, which holds consumer-focused stocks such as Amazon and Nike, could also present a buying opportunity, according to Craig Johnson, chief market technician at Piper Jaffray.
"A lot of these names have already corrected meaningfully, and they've come back to some identifiable support here," Johnson said on "Trading Nation" on Friday. "Specifically for the XLY, I'll make the observation you've got about another 3 or 4 percent, then you're back to some very important support levels that you'd seen in 2017."
"You don't have a lot more downside, so the risk-reward is starting to look a lot better from a chart perspective," said Johnson.
A 4 percent drop from Friday's close would take the XLY ETF below $90, a level not seen since September 2017.