The last time Apple shares did this, the stock rallied 75 percent in 12 months

When Apple was last this far from its highs, it had a massive surge over the next year.

In May 2016, the stock had fallen 33 percent from 52-week highs. Over the following 12 months, it rallied 75 percent.

Apple begins this week exactly as far from its record peak hit in October: 33 percent.

Craig Johnson, chief market technician at Piper Jaffray, said the recent slump in Apple echoes that move in 2016.

"Look at the correction that we've had — over 30 percent peak to trough — we've seen this before," Johnson said Friday on CNBC's "Trading Nation." "I don't think investors are going to get many opportunities to buy a high-quality stock like this on that kind of a correction-slash-setback."

"Here's a stock that's got less than 12 times forward earnings for 2019, a little less than a 2 percent dividend, and from our perspective, pulled right back from technical support," Johnson said. "We think this is a stock that should be bought going into 2019."

Wall Street tends to agree. While the shares have plummeted, analysts have stuck to their price targets. The average price target on Apple is 40 percent from current levels, while one of the biggest bulls D.A. Davidson has a $280 target implying nearly 80 percent upside.

However, it will likely take a while for Apple to get back up to records set in October, according to Boris Schlossberg, managing director of FX strategy at BK Asset Management. Apple is currently 33 percent off its October high.

"I'm skeptical as to whether it can skyrocket back up to fresh highs in the near term," Schlossberg said Friday on "Trading Nation." "You have to have a Warren Buffett-type of an outlook and be a much longer-term investor on the stock."

The main reason for its long-term viability is its singularity in the tech industry, added Schlossberg.

"The company has done a great job protecting its moat," he said. "Whenever I talk to people as to why people stay with Apple products, it's not because of biometric, it's not because of the latest photo gadgets, it's basically because of iMessage and I think that type of hold, that kind of lock-in is just very valuable to Apple going forward."

Apple's iMessage is its instant messaging service used within its iOS operating system. It has been part of the iPhone and iPad ecosystem since 2011.


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Trading Nation is a multimedia financial news program that shows investors and traders how to use the news of the day to their advantage. This is where experts from across the financial world – including macro strategists, technical analysts, stock-pickers, and traders who specialize in options, currencies, and fixed income – come together to find the best ways to capitalize on recent developments in the market. Trading Nation: Where headlines become opportunities.

Michael Santoli

Michael Santoli joined CNBC in October 2015 as a Senior Markets Commentator, based at the network's Global Headquarters in Englewood Cliffs, N.J.  Santoli brings his extensive markets expertise to CNBC's Business Day programming, with a regular appearance on CNBC's “Closing Bell (M-F, 3PM-5PM ET).   In addition, he contributes to CNBCand CNBC PRO, writing regular articles and creating original digital videos.

Previously, Santoli was a Senior Columnist at Yahoo Finance, where he wrote analysis and commentary on the stock market, corporate news and the economy. He also appeared on Yahoo Finance video programs, where he offered insights on the most important business stories of the day, and was a regular contributor to CNBC and other networks.

Follow Michael Santoli on Twitter @michaelsantoli

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