Roku on Wednesday announced new changes that are coming to how its users watch premium TV shows and movies. It may help it boost ad revenue — hugely important for the company's success — and it's a move Apple is said to be planning, too.
The Roku Channel, a separate section of the Roku user interface on TVs with Roku software and Roku products, will soon let users subscribe to paid content from Showtime, Epix, Starz and a handful of other, lesser-known networks. Customers will be able to see all the shows and movies available on those platforms before they subscribe and can access the movies and TV shows from other devices, such as phones and tablets. They'll also be able to pay for all the services through one bill paid to Roku, instead of a separate bill for each service.