There's a new class of retailers to pay attention to in 2019. And some of them could soon be opening up shop in your neighborhood.
As decades-old brands like Victoria's Secret, Gap, Claire's and Mattress Firm are shutting stores across the U.S., combating sluggish sales thanks to lack of innovation, a group up-and-coming retailers — many of them born on the internet — are starting to grow offline. Names like Outdoor Voices, Rothy's and Mirror are following in the footsteps of e-commerce brands like Warby Parker, Untuckit and Casper, which are slightly further along in their growth journeys at the start of the new year. These three companies already have a strong bricks-and-mortar presence throughout the country, and growing. Shirt brand Untuckit just hit 50 stores, glasses retailer Warby Parker is close to 100, and mattress maker Casper plans to have 200 locations open by 2021.