This TV rolls itself up and disappears when you don't want to watch it

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This TV rolls itself up and disappears when you don't want to watch it

  • LG announces a TV that rolls itself up when you don't want to watch it.
  • The 64-inch 4K OLED TV hides in a base that doubles as a speaker.
  • The TV, announced at CES 2019, is set to launch in the second half of this year.
The 65-inch 4K OLED TV when it's fully unrolled.
Todd Haselton | CNBC
The 65-inch 4K OLED TV when it's fully unrolled.

LG just announced a TV that rolls itself up and vanishes from view when you don't need it. The LG Signature OLED TV R (which stands for rollable) was unveiled at CES 2019 in Las Vegas on Monday.

The TV stores completely in this base, which has a built-in speaker.
Todd Haselton | CNBC
The TV stores completely in this base, which has a built-in speaker.

When the screen is hidden, all you see is a big base that doubles as a large speaker.

When you want to watch TV, you hold a button on the remote and a panel on the base opens up while the TV starts to roll upward. The screen measures 65 inches and has all of the trimmings you expect from a high-end set, like a sharp 4K resolution and OLED panel, which means it gets really bright and has high contrast for viewing light and dark details.

It's crazy thing.
Todd Haselton | CNBC
It's crazy thing.

It's crazy thin, and when I looked at the back I thought it resembled window blinds unfolding. There are arms that run along the sides to hold the screen in place, too. I've never seen anything like it.

The back looks like window blinds.
Todd Haselton | CNBC
The back looks like window blinds.

There are three modes: full view when the TV is completely revealed; a smaller "line view" where you see controls for music, information about the weather or photos; and zero view, where the base with the speaker is the only thing you see.

This is "line mode" where you can see the clock, view the weather, or see photos.
Todd Haselton | CNBC
This is "line mode" where you can see the clock, view the weather, or see photos.

LG didn't announce pricing, but expect this to be pretty darn expensive. A spokesperson told me it will launch in the second half of this year and probably closer to the end of 2019. However, companies notoriously use CES to demonstrate products that end up shipping late, or never, so I wouldn't get too excited until we get an actual ship date and price.

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