When Coca-Cola realized that people were drinking flavored sodas that were made by other manufacturers, it knew it should expand its range beyond Vanilla Coke and Cherry Coke.
Earlier this month it announced the launch of Orange Vanilla Coke in North America, the first new flavor for its original drink in more than a decade. On Monday, Coke released a commercial for the drink, based around a 1970s car chase movie theme, coinciding with its store rollout.
In the ad, a Coca-Cola truck drives along a freeway and ends up racing through city streets alongside an ice cream truck and one carrying oranges, according to industry website Ad Age. The three vehicles look like they are going to crash, before being stopped by a crossing guard. A can of the new drink rolls towards her and she takes a sip.