Zuckerberg did not explain how Facebook will make through its new focus on privacy, which is significant because almost all of the company's revenue comes through ads that businesses buy to reach users on core Facebook and Instagram. But Facebook has been experimenting with a number of new initiatives and features that could become revenue generators.
Most notably, Facebook could monetize private communication through private payments. The company is currently working on a cryptocurrency-based project that would allow WhatsApp users to transfer money to one another, according to reports by The New York Times and Bloomberg.
Ads are still likely to be the future though. Already, Messenger shows users some ads when they scroll through their list of recent messages. The company has also added its Stories features to both Messenger and WhatsApp. Facebook is looking to Stories on Instagram and the main app as another place for ads, so that strategy could eventually make its way to Messenger and WhatsApp.
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