DNA Friend is a new consumer genetics company that aims to rival 23andMe with its "fastest and freest DNA testing service."
The only difference?
It's a total parody.
DNA Friend, which has both a website and social media presence, is a creation of Thud, a new media project run by former Onion staffers and originally backed by Elon Musk. According to the Atlantic, Tesla's CEO originally owned the business but sold it to former editors at the Onion -- Ben Berkley and Cole Bolton -- back in January. Musk once referred to the Onion "the greatest publication in the history of all conscious beings, living or dead," indicating a deep affinity for satire.
The fact that Thud chose the DNA testing space as a first target is revealing, health experts suggest.