The European Union on Wednesday ordered Google to pay 1.49 billion euros ($1.69 billion) for stifling competition in the online advertisement sector.
The European Commission said Google had placed exclusivity contracts on website owners, stopping them from including search results from Google's rivals. It said these clauses were replaced in 2009 by premium payments and in the same year, Google had asked publishers to seek permission on how rival ads were displayed.
The EU's competition commissioner, Margrethe Vestager, said Google had prevented rivals from being able to "compete and innovate fairly" in the online ad market.
"Google has cemented its dominance in online search adverts and shielded itself from competitive pressure by imposing anti-competitive contractual restrictions on third-party websites. This is illegal under EU antitrust rules," Vestager said in Brussels.