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Netflix investor isn't worried about the rise of Disney, Apple streaming services — Netflix is 'the future of film'

Key Points
  • Netflix is the "future of entertainment," says Morris Mark, CEO of Mark Asset Management.
  • While Netflix is a staple in entertainment, there's still room for other platforms, he says.
  • Disney's new streaming service, Disney+, is going to be a bargain for many families, he says.
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Disney streaming service will be a bargain, says Morris Mark

Netflix shouldn't be worried about streaming wars, Netflix investor Morris Mark said Tuesday ahead of the company's fiscal earnings report.

Mark, CEO of Mark Asset Management, said Netflix is forging its way in the entertainment industry and is becoming a staple in household video bundles, while still allowing room for other streaming services, such as Hulu or Amazon Prime.

Streaming incumbents have been facing threats this year as Disney, Apple and Comcast-owned NBCUniversal announced they are all entering the market.

"Look at the entertainment market much more broadly defined ... Disney+ is a drop in the bucket," Mark told CNBC's "Squawk on the Street, " adding that the bundling of streaming services isn't going to go away any time soon.

Disney announced last week the Nov. 12 release date of its highly anticipated streaming service, which will allow consumers to stream from the Disney vault and watch new content. It comes as a "bargain" at $6.99 per month, said Mark, who also owns shares of Disney.

"I can't think of a family that has anybody under the age of 18 that wouldn't seriously consider subscribing to it," he said.

But that family-focused content may be what keeps Disney+ from beating Netflix, Mark and other analysts have said.

"We do not view Disney+ as a strong alternative to Netflix," Suntrust tech analyst Matthew Thornton said in a note April 12. "Bottom-line, Disney+ features family content, while Netflix offers a much broader range of content with the majority of the most-searched content on the platform."

Consumers can still bet on Netflix. Mark recently bought more shares of the company, calling it the "single best managed entertainment technology company in the world."

Netflix has been looking toward advancement this past year to ward off threats. It's in talks to purchase the historic Egyptian Theatre in Hollywood to allow the company to more easily put up its Netflix originals for the Academy Awards. And in mid-January, the company announced it was raising prices between 13% and 18% as a way to pay for the creation of more original content.

"Netflix is the future of film entertainment," Mark said.

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Markets

Here's what major analysts think of Netflix before its earnings report Tuesday

Key Points
  • "Our analysis of Netflix search trends points to a strong first quarter, with potential upside for both international and domestic" subscriptions said PiperJaffray analyst Michael Olson.
  • Deutsche Bank upgraded the stock Wednesday saying, "Netflix is looking more and more like a platform every day, rather than just an application."