While the U.S. gave Huawei a 90-day reprieve, allowing American businesses to keep selling specific products to the Chinese firm, it also added more affiliates of the...Technologyread more
The attacks come after state and local ransomware attacks in New York, Louisiana, Maryland and Florida resulted in the loss of significant sums.Technologyread more
China's pursuit of the Middle East may spur growth in the Islamic finance sector.World Economyread more
Twitter and Facebook have suspended accounts believed to be tied to a state-backed disinformation campaign originating from inside China.Technologyread more
United States Steel Corp will temporarily lay off hundreds of workers at its Great Lakes facility in Michigan in coming weeks, according to a filing the steelmaker made with...US Marketsread more
The report comes as Trump in recent days has lashed out over media reports about growing recession fears.Politicsread more
Beijing will lower borrowing costs for companies, but that may not boost the economy as much as some hope.China Economyread more
Stocks are bouncing higher but could be trapped in a range longer term, until there's a resolution of the trade wars.Market Insiderread more
Stocks in Asia mostly traded higher Tuesday morning as minutes from the Reserve Bank of Australia's July meeting were released. The People's Bank of China also published its...Asia Marketsread more
Powell will have the opportunity if not to walk back the "midcycle" assessment then to at least provide some further explanation about what it means.Economyread more
Apple has spent more than $6 billion on original TV shows and movies for its forthcoming Apple TV+ service, according to a Financial Times report on Monday.Technologyread more
The National Basketball Association is not resting on its laurels despite reaching an audience of more than 600 million people in China.
In China, there were 640 million people who watched "some element of NBA content," said Derek Chang, CEO of NBA China, who was talking about viewership during the 2017-2018 season.
But Chang is aiming for more.
"There's a billion-three people in the country, so that should be our target," Chang told CNBC referring to China's 1.3 billion population. "We've had a great history in China, basketball's been played in China for many, many years," he said at the APOS 2019 in Bali, Indonesia on Wednesday.
The league's history in China harks back to the late 1980s when its commissioner at that time, David Stern, met state run media network CCTV to get their games on air.
"I've been here for a year and again, I was amazed myself even though I knew the stats, at just how popular it is because you can actually sort of feel it in the streets," he told CNBC's Nancy Hungerford. "The average fan is passionate, very knowledgeable and they just love the NBA."
One way of reaching more people in China is through the country's domestic media platforms. In 2015, the NBA signed a five-year digital partnership with Tencent to distribute NBA content on the Chinese tech giant's channels.
"Tencent has been a phenomenal partner," Chang said. "They have invested significantly in the product ... in our brand, in the league."
But it doesn't stop there. The NBA has already been looking at other possible distribution platforms.
"The landscape changes so quickly," he added, with the distribution landscape being fragmented at present.
"If you're not kind of present, you may be gone in 5 years," he cautioned.
Commenting on whether to make its content available for free, or putting it behind a paywall, Chang said it's about "finding that right balance" and "making sure you're not just trying to ... monetize for the sake of monetization but really to grow, sort of, the sport."
At the same time, he acknowledged, some of the league's team owners paid a "significant amount of money for their team," making it difficult to ignore the commercial aspect of the business.
— CNBC's Uptin Saiidi contributed to this report.
Correction: This article was updated to reflect the correct spelling of Derek Chang, CEO of NBA China.