You don't need to be a professional photographer to take some pretty cool shots with your iPhone. You just need to know where to look on the device so that you're using the right options to get the best shot. This isn't about applying filters. Rather, there are two things you can do to almost immediately take cooler pictures.
I forgot about this until I was messing around with my iPhone this morning, but it's really useful for making sure you get the right shot, particularly if you have a baby in your arms or a dog that won't stop moving. Here's what you do:
Another trick is to always swipe up when you're going through your pictures. Apple lets you do a lot of fun things with your pictures, including turning them into a loop, which is particularly fun when goofing off with friends. Your phone will save it as a GIF.
Note: this only works with Live photos, so make sure you're not using portrait mode.
To do this:
And then you can make a picture like this: