After Elon Musk touts Tesla solar on Twitter, Walmart sues the electric vehicle and clean energy company over store rooftop panels that ignited.Technologyread more
The bond market has entered a financial twilight zone, and at this point, there doesn't seem to be a smooth way out.Market Insiderread more
Trump said he has "been thinking about payroll taxes for a long time" — and he cautioned that "whether or not we do something now, it's not being done because of recession."Politicsread more
Secretary of State Mike Pompeo privately told business executives and free traders that the trade war could end by the 2020 election and that hurdles to an immediate agreement...2020 Electionsread more
Market bull Jeff Saut told CNBC on Tuesday that the lows are in and the market is headed "much higher."Marketsread more
Home Depot CFO Carol Tome says "consumer confidence is near record high levels" but "consumer demand could be impacted" by lingering U.S.-China trade tensions.Mad Money with Jim Cramerread more
The company's stock seesawed after the markets closed Tuesday, initially swinging up by 4% before falling by about 2%.Retailread more
President Donald Trump believes he has quite the bargaining chip with the European Union.Marketsread more
The United States does not have a defense against hypersonic weapons, which can travel at least five times the speed of sound, or a little more than a mile per second....Defenseread more
The Federal Reserve has lost control of interest rates as evidenced by the federal funds rate trading higher than any part of the U.S. Treasury yield curve, Jeffrey Gundlach,...Marketsread more
See which stocks are posting big moves after the bell.Market Insiderread more
Amazon said it agreed to buy Sizmek Ad Server and Sizmek Dynamic Creative Optimization, which is a tool that helps personalize ads using data. Amazon said its own advertising unit, Amazon Advertising, and Sizmek "have many mutual customers." The two Sizmek units will operate separately from Amazon Advertising for the time being.
The deal comes as Amazon is a growing contender to take on the digital ad duopoly of Google and Facebook. The acquisition of Sizmek's assets will help Amazon further encroach on Google's ad business, experts say.
The deal will bring an ad server, which is a tool to actually place advertisements around the web, to Amazon. It will also give Amazon "dynamic creative," which is an industry term for ads tailored to a consumer's data. For instance, it could help make ads that are tailored depending on geographical region, stock prices or even the local weather.
Sizmek filed for Chapter 11 bankruptcy in March. In a voluntary petition filing, the company estimated its assets at between $100 million and $500 million. The company said in a press release on March 29 it was aggressively seeking to access its existing cash, and "intends to fully resume normal-course operations as soon as possible."
In April, Zeta Global said it had agreed to buy Sizmek's data management and demand-side platforms for up to $36 million. Sizmek also owns Peer39, which provides contextual targeting tools.
Amazon did not say how much it spent for Sizmek's assets.
Collin Colburn, a Forrester analyst, said the deal may bring some speed to Amazon's ad business.
"They've been slow," he said. "It just feels like they're very slow to come to market with innovations in their ad products. I'm hoping with buying a more traditional ad tech provider, the people that come along with it will be able to bring some of that expertise, some of that know-how."
Colburn also said the deal would allow Amazon to work with advertisers that don't sell products on Amazon — like airlines and restaurants — but want to use Amazon's data and target Amazon's customers.
Ratko Vidakovic, the founder of ad tech consultancy AdProfs, said Sizmek's server was considered to be the main indie ad server outside of Google's Campaign Manager. He said the server was likely the most valuable part of Sizmek's assets, followed closely by Peer39. Amid Sizmek's bankruptcy dealings, Vidakovic said the deal for Amazon was likely partly opportunistic and partly strategic.
Though Amazon could have instead built a server in-house, this speeds up the process, Vidakovic said. "You can have all the engineers in the world, but it's a shortcut of getting to market." Since Sizmek already has certifications in place, existing customer relationships and a base of agencies using it, this is likely a time saver for Amazon.
Vidakovic said such a deal signifies Amazon's intention to be a strong competitor and player in the display advertising world. "I think it's very, very early days for them still."