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WWE's earnings could double by 2025, says Morgan Stanley

WWE SmackDown World Tour
Joern Pollex | Bongarts | Getty Images

World Wrestling Entertainment, or WWE, will double its earnings in five years with its forward looking strategy, according to Morgan Stanley.

Television rights are a major factor in the media company's success and future growth. Although there is no way to know what rights increases will be in the future, Morgan Stanley believes "that global secular media trends are in WWE's favor if it can continue to develop compelling storylines and characters and distribute them strategically around the world."