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Disney poaches Netflix film executive for its streaming service

Key Points
  • Walt Disney said on Tuesday it had hired a top executive in Netflix's original film division, Matt Brodlie.
  • Brodlie will lead international content development for Disney's upcoming family-oriented streaming service called Disney+.
  • As director of original film at Netflix, Brodlie was responsible for films including "To All the Boys I've Loved Before" and "Ibiza."
TORONTO, ONTARIO, CANADA - 2015/05/13: Red Disney signage inside a shopping mall, placed near the ceiling, close to light tracks. (Photo by Roberto Machado Noa/LightRocket via Getty Images)
Roberto Machado Noa | LightRocket | Getty Images

Walt Disney said on Tuesday it had hired a top executive in Netflix's original film division, Matt Brodlie, to lead international content development for its upcoming family-oriented streaming service called Disney+.

As director of original film at Netflix, Brodlie was responsible for films including "To All the Boys I've Loved Before" and "Ibiza."

He also acquired award-winning movies "Roma" and "Mudbound" for Netflix. "Roma" won three Academy Awards.

In his new role at Disney, Brodlie will determine what content needs to be produced or acquired for Disney+ customers outside of the United States, according to a statement from the company.

In recent years, Netflix had been luring away high-profile executives from rivals and was earlier sued by Twentieth Century Fox Film for poaching employees as it built an audience of nearly 149 million global customers.

Disney unveiled details of Disney+, an ad-free monthly subscription streaming service, in April and priced it at $7 monthly or $70 annually with a slate of new and classic TV shows and movies from some of the most popular entertainment franchises.

Disney+ is set to launch on Nov. 12.

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Key Points
  • NBC announced Tuesday it is taking back The Office from Netflix when the show's contract expires in 2021.
  • NBC is launching a new ad-supported streaming service in 2020.
  • NBC's streaming service will be free for traditional pay-TV subscribers and about $10 per month for cord cutters.