Disney will undersell Netflix on high definition streaming price

Key Points
  • Disney+ will include HDR, 4K and Dolby Atmos streaming with its $6.99 per month basic plan, the company says at its D23 Expo.
  • Netflix does not offer high definition streaming in its basic tier, which costs $8.99 per month in the U.S.
  • Disney's bundle including Disney+, ESPN+ and ad-supported Hulu will cost $12.99 per month, the same as Netflix's high definition plan.
Here's how Disney is taking on Netflix

Disney will offer high definition streaming as part of its standard $6.99 plan for its new Disney+ channel, the company announced at its D23 expo.

The new detail could add further pressure on a growing list of streaming competitors, including Netflix, which does not include high definition streaming in its most basic tier. Disney will stream its huge catalog of movies and TV shows in high quality 4K and HDR, as well as Dolby Atmos, which will give viewers the ability to listen with surround sound.

Netflix's basic plan in the U.S. is already more expensive than Disney's at $8.99 per month. But Netflix generally targets a broader audience than Disney+, which launches on Nov. 12. Disney's basic plan will be aimed mainly at kids and families, while Netflix offers a wide variety of content on its platform.

Disney's broader offering will cost the same as Netflix's HD plan at $12.99 a month. The bundle will add ESPN+ and ad-supported Hulu to the Disney+ subscription.

Subscribe to CNBC on YouTube.

WATCH: How Pixar's 'RenderMan' software revolutionized computer graphics

How Pixar's 'RenderMan' software revolutionized computer graphics