Health and Science

DC attorney general sues e-cigarette maker Juul over teen use

Share
Key Points
  • Under intense pressure, Juul has suspended its U.S. advertising and halted sales of all but two of its flavors
  • The District of Columbia is suing e-cigarette maker Juul Labs, saying the company’s online ads and promotions illegally targeted minors.
  • The move follows similar lawsuits filed by California, New York and North Carolina.
Packages of Juul mint flavored e-cigarettes are displayed at San Rafael Smokeshop on November 07, 2019 in San Rafael, California. Juul, a leading e-cigarette company, announced that it is halting sales of their popular mint flavor e-cigarette after the release of two studies that showed a surge in teen use.
Justin Sullivan | Getty Images News | Getty Images

The District of Columbia is joining several states in suing e-cigarette maker Juul Labs, saying the company's online ads and promotions illegally targeted minors.

Washington, D.C., Attorney General Karl Racine announced the lawsuit Tuesday, alleging that Juul's viral marketing contributed to the surge in underage vaping by teens in the district and across the U.S.

The move follows similar lawsuits filed by California, New York and North Carolina. Several other states are also investigating Juul, which dominates the U.S. vaping market.

Under intense pressure, Juul has suspended its U.S. advertising and halted sales of all but two of its flavors. Additionally, the company closed its social media accounts and tightened age verification for online sales.

Representatives for Juul did not immediately respond to a request for comment Tuesday morning.