Brands including Lego and Pepsi have taken to Twitter to mock Tesla's Cybertruck — the 'bulletproof' electric pickup truck whose windows were smashed by a metal ball at its launch last week.
Toy company Lego tweeted on Wednesday: "The evolution of the truck is here. Guaranteed shatterproof," with a picture of a pale-colored piece of Lego on wheels.
The evolution of the truck is here. Guaranteed shatterproof
Lego's post has been retweeted more than 21,000 times.
Pepsi did its own version, picturing a ball of paper hitting a cola can with the caption "Demo day," shortly after Cybertruck's launch.
Fast-food chain Denny's also jumped on the trend, tweeting "Revealed our Dynertruck the same day as the Cybertruck... smh." SMH stands for "shaking my head."
Revealed our Dynertruck the same day as the Cybertruck... smh
Meanwhile, the Dubai Police tweeted a picture of Cybertruck with its own branding on Tuesday.
شرطة دبي - 2020 - Dubai Police #CyberTruck
The launch of Tesla's Cybertruck attracted worldwide headlines when Musk claimed it was "bulletproof" against a 9mm handgun at a promotional event in Los Angeles last Thursday. But when Tesla's chief designer Franz Von Holzhausen threw a metal ball at two of its windows, they both shattered.
"Oh my f------ God," Musk exclaimed after it first happened.
Tesla also released a video showing the Cybertruck towing a Ford F-150 pickup, which inspired Ford X vice president Sundeep Madra to tweet Musk, challenging the two vehicles to a tug-of-war contest. "Bring it on," Musk replied on Monday.
The pickup's launch also inspired Dbrand, a Canadian company that makes skins and cases for phones and laptops, to offer printed wraps for the Cybertruck, including camouflage, wood and leather-look options.
Production of the Cybertruck begins in 2021 and Musk has claimed on Twitter to have had 250,000 pre-orders. People pay $100 to apply for an order, but they are not considered official deposits for the vehicle, which has a $39,900 starting price.
