Q4 2019 Survey Finds Increase in Small Business Owner Confidence on Trade Optimism, Tech Optimism
ENGLEWOOD CLIFFS, N.J. and SAN MATEO, CA, December 2, 2019 — CNBC, First in Business Worldwide, and SurveyMonkey (Nasdaq: SVMK), a leading global survey software company, today announced the results of their quarterly CNBC/SurveyMonkey Small Business Survey.
Each quarter, CNBC and SurveyMonkey poll over 2,000 small business owners aiming to measure the vitality of the American economy as well as the view from Main Street on jobs, taxes and other hot topics. In addition to measuring small business confidence nationwide, the large sample size gives CNBC the power to uncover trends by geographic region and among specific small business cohorts.
Key findings from the Q4 2019 CNBC/SurveyMonkey Small Business Survey include:
"Small business owners are ending 2019 much the same way they ended 2018—satisfied with the current state of their business, anticipating revenue growth in the New Year, and working hard to attract new customers and hire qualified employees," says Jon Cohen, chief research officer at SurveyMonkey. "A slim majority have been on the lookout for a recession all year, but on the whole small business owners are charging into 2020 feeling rosy about what's ahead."
CNBC Small Business Reporter Kate Rogers will reveal the results of the CNBC/SurveyMonkey Small Business Survey today, Monday, December 2nd, throughout CNBC's Business Day programming. For more information on the survey including the full results and methodology and in-depth articles, go to: https://www.surveymonkey.com/curiosity/cnbc-small-business-q4-2019.
SurveyMonkey created a unique Small Business Confidence Index (SBCI), which is a 100-point score based on responses to eight key questions. The index is calculated on a scale from 0–100 and is based on the responses to eight key questions. A zero indicates no confidence, and a score of 100 indicates perfect confidence. The fourth quarter of 2019′s SBCI has increased to an overall value 59 from 57 in the third quarter.
The CNBC/SurveyMonkey Small Business Survey was conducted using SurveyMonkey's online platform from November 12 – November 18, 2019 among a national sample of 2,081 self-identified small business owners ages 18 and up. Respondents for this survey were selected from more than two million people who take surveys on the SurveyMonkey platform each day. The modeled error estimate for this survey is plus or minus 3.5 percentage points.
Data for this quarter have been weighted to be representative of small business owners nationally, according to business characteristics from the Small Business Administration's 2013 Statistics of U.S. Businesses and owner characteristics from the Census Bureau's 2012 Survey of Business Owners.
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SurveyMonkey is a leading global survey software company on a mission to power the curious. The company's People Powered Data platform empowers over 17 million active users to measure and understand feedback from employees, customers, website and app users, and the market. SurveyMonkey's products, enterprise solutions and integrations enable 335,000+ organizations to solve daily challenges, from delivering better customer experiences to increasing employee retention. With SurveyMonkey, organizations around the world can transform feedback into business intelligence that drives growth and innovation.