Politics

Mike Bloomberg presidential campaign releases dog ad a day after his snout-shake video goes viral

Key Points
  • Mike Bloomberg's 2020 presidential campaign released a digital ad featuring dogs endorsing the billionaire's candidacy for the Democratic nomination.
  • The #DogsFurMike ad came a day after a video showing the former New York mayor bizarrely shaking a dog's snout went viral.
  • One dog on the campaign video quips that Bloomberg "does not tweet," in an apparent tweak of President Donald Trump and his compulsive Twitter habit.
Democratic presidential candidate former New York City Mayor Mike Bloomberg speaks during a “United for Mike,” event held at the Aventura Turnberry Jewish Center and Tauber Academy Social Hall on January 26, 2020 in Aventura, Florida.
Joe Raedle | Getty Images

Doggone it, Mike Bloomberg's presidential campaign is fast at producing funny ads.

Less than 24 hours after a video showing Bloomberg bizarrely shaking a dog's snout went viral on social media, his campaign released a digital ad featuring dogs endorsing the billionaire's candidacy for the Democratic nomination.

"Dog people get me," the former New York City mayor tweeted Wednesday, with the hashtag #DogsFurMike.

The pooches in the video, purporting to speak in human voices, bark about Bloomberg's various selling points.

One pup points out, "Mike's not afraid of the NRA, not one bit," referring to Bloomberg's support for gun control.

Another canine quips, "He does not tweet," in an apparent tweak of President Donald Trump and his compulsive Twitter habit.

And toward the end, one dog declaims simply, "I like Mike. I lick Mike."

The ad ends with a still image of him petting a dog — its head, not its snout.

"I'm Mike Bloomberg's dog. I approve this message," Bloomberg's purported pet dog, Cody, says (with a human voiceover).

In the video that went viral Tuesday, Bloomberg while campaigning in Burlington, Vermont, is seen approaching a seated man to shake his hand.

Bloomberg on the video then looks at a dog in front of the man, grabs the dog's snout and shakes it up and down, in the same manner people shake each others' hands.

The incident — dubbed "snoutgate" by online dog lovers — was quickly shared on social media.

Some dog owners said they also shake their own pooch's snout in the same way.

But others questioned whether Bloomberg had ever met a dog before.

Bloomberg's campaign did not immediately respond to a request for comment about the quick turnaround on the ad.

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