CNBC Has Largest Audience Gains for Business News Category
ENGLEWOOD CLIFFS, N.J., April 15, 2020 – CNBC Digital claimed the top spot in the Business News category with a record 115 million unique visitors in March, an increase of 98% year-over-year. This marks the first time CNBC has ever ranked number one in the category*.
According to the latest comScore data, CNBC had the largest month-over-month and year-over-year audience gains in the category. CNBC also had the largest month-over-month audience gain in the News & Information category*.
Additionally, CNBC more than doubled mobile unique visitors year-over-year with a record 98.3 million, representing the largest month-over-month and year-over-year audience gains in the category*.
"This milestone is the culmination of our investment in extraordinary people who tell great stories backed by state-of-the-art product design and technology," said Mark Hoffman, CNBC Chairman. "The teams stayed squarely focused on our core business and investing content, while simultaneously expanding the aperture to include a wide range of money topics, and it's paid off."
Additional March highlights include:
· CNBC reached 1 billion page views for the first time ever in a single month**.
· CNBC Digital's top 25 days of all-time, based on unique visitors, occurred in March**.
· CNBC Make It and CNBC Select hit record highs**.
· Multiple site verticals reached all-time highs including: Health & Science, Politics, Markets, Personal Finance, Technology, Transportation, Economy, Finance & Investing and Life**.
*Source: comScore Media Metrix & Video Metrix (U.S.), March 2020. Desktop internet population 2+ and mobile internet population 18+.
**Source: Adobe Analytics, March 2020. Total internet population.
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CNBC is the recognized world leader in business news and provides real-time financial market coverage and business content consumed by more than 320 million people per month across all platforms. The network's 14 live hours a day of business programming in North America (weekdays from 5:00 a.m. - 7:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries.
CNBC also offers content through its vast portfolio of digital products such as: CNBC.com, which provides real-time financial market news and information to CNBC's investor audience; CNBC Make It, a digital destination focused on making you smarter about how you earn, save and spend your money; CNBC PRO, a premium service that provides in-depth access to Wall Street; a suite of CNBC mobile apps for iOS and Android devices; Amazon Alexa, Google Assistant and Apple Siri voice interfaces; and streaming services including Apple TV, Roku, Amazon Fire TV, Android TV and Samsung Smart TVs. To learn more, visit https://www.cnbc.com/digital-products/.
Members of the media can receive more information about CNBC and its programming on the NBCUniversal Media Village Web site at http://www.nbcumv.com/programming/cnbc. For more information about NBCUniversal, please visit http://www.NBCUniversal.com.