Roku stock jumps after NBCUniversal's Peacock app launches on it

• Shares of Roku closed up 17.67% on Monday, hitting a new 52-week high, after NBCUniversal's Peacock launched on the streaming platform. 
• Comcast, NBCUniversal's parent company, and Roku had been in talks for months to get the service on Roku.
• Comcast ramped-up pressure last week after it threatened to pull NBC's TV Everywhere channels from Roku while negotiations continued.

Anthony Wood

David Orrell | CNBC

Shares of Roku closed up more than 17% on Monday, hitting a new 52-week high, after NBCUniversal's Peacock launched on the streaming platform.

It was a rare bright spot on an otherwise down day for the market -- the Dow Jones Industrial Average closed down 1.85%. 

Comcast, NBCUniversal's parent company, and Roku had been in talks for months to get the service streaming on Roku but disagreed over control of user data and sharing of advertising inventory. Peacock launched in July but was missing on Roku and another popular platform — Amazon Fire TV.

Comcast ramped up pressure on Friday and threatened to pull NBC's TV Everywhere channels from Roku while negotiations continued. The companies then quickly agreed to a deal. 

"Two primary benefits to Roku include top-end premium inventory and subsequent pricing leverage on its CTV premium ad bundles, and leverage with other major media networks/carriage agreements including present discussions with AT&T/WarnerMedia for HBO Max premium and ad-supported subscription carriage/revenue share," Rosenblatt Securities analyst Mark Zgutowicz said in a note Monday. The firm reiterated its buy rating on the stock.

Roku is at a standstill with AT&T over WarnerMedia's HBO Max service. Peacock is still unavailable on Amazon Fire TV. 

Disclosure: Comcast owns NBCUniversal, which is the parent company of Peacock and CNBC.

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