Apple announces its first new computers with its own chip instead of Intel's

This is a live blog covering Apple's third product launch event this fall, where it's expected to announce new Mac computers powered by the company's own chips. The coverage began at 1 p.m. ET and ended at 2 p.m. ET on Tuesday.

Apple CEO Tim Cook announces the new Mac Pro.
Justin Sullivan | Getty Images

Apple held a product launch event Tuesday, where it announced its first homemade chip for the Mac, the M1.

The company also introduced three new Macs powered by the chip: A new MacBook Air laptop, a new 13-inch MacBook Pro laptop and Mac Mini desktop computer. The designs look nearly identical to the current generation of each computer. Apple made several claims about the M1's performance and how it'll contribute to better battery life in the new Macs.

All three computers are available to order now and start shipping next week. The MacBook Air starts at $999, the MacBook Pro starts at $1,299 and the Mac Mini starts at $699.

Earlier this year, Apple announced its plans to use "Apple Silicon" in its laptops and desktop computers running the MacOS operating system. Apple has used Intel chips in its Mac computers since 2005. The transition means Apple will start using chips based on the same technology as the chips in iPhones and iPads. It also means Macs will be able to run apps originally developed for iPhones.