Peloton, Lululemon, Apple and others are betting the fitness-at-home shift is here to stay

Key Points
  • The fitness industry was turned on its head in 2020.
  • As the Covid pandemic entered the United States in March, Americans quickly realized their gym routines were no longer going to be sustainable.
  • Businesses from Peloton to Lululemon to Apple are betting that working out at home is a behavior that's going to stick, for many people, while gym operators like Planet Fitness are overhauling their digital offerings for customers.