The dramatic growth of e-commerce over the past 18 months has accelerated Amazon's rise to dominance, and even the largest traditional retailer may soon fall behind, according to JPMorgan.
Analyst Doug Anmuth reiterated in a note to clients that Amazon is one of the firm's top picks and said that the company could cross a major milestone next year. Anmuth estimated that e-commerce penetration in the retail market was pulled forward three years by the coronavirus pandemic, bringing Amazon neck and neck with Walmart.