JPMorgan initiates Krispy Kreme at overweight, says newly public stock can jump more than 13%

Krispy Kreme doughnuts go into production at the opening of the store at Harrods in London, Britain, October, 3, 2003.
David Bebber | Reuters

A strategic plan for expansion and high customer awareness gives Krispy Kreme double-digit upside, according to JPMorgan.

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