Pinterest stock is cut to neutral by JPMorgan after monthly user total shrinks

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Jesse Pound@/in/jesse-pound@jesserpound
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A Pinterest banner hangs on the facade of the New York Stock Exchange, Sept. 22, 2017.
Brendan McDermid | Reuters

Investors should pull back from Pinterest after the company's user numbers went backward in the second quarter, according to JPMorgan. The stock price was down 19% Friday.