A Twitter-funded company trying to build a new kind of social media taps its first leader

Key Points
  • Bluesky, an organization funded by Twitter, announced on Monday a leader for the project nearly two years after Twitter CEO Jack Dorsey first announced it.
  • The organization aims to build technology that fundamentally changes how social media platforms operate.

In this article

A person in a mask walks by the New York Twitter offices after they announced they will close their re-opened offices effective immediately in response to updated CDC guidelines during the outbreak of the coronavirus disease (COVID-19) in Manhattan, New York City, U.S., July 29, 2021.
Andrew Kelly | Reuters

Bluesky, an organization funded by Twitter to build technology aimed at fundamentally changing how social media platforms operate, on Monday announced a leader for the project nearly two years after Twitter chief Jack Dorsey first announced it.

Jay Graber, founder of a social events startup who has also worked as a cryptocurrency developer, will lead Bluesky and is currently focused on hiring and setting up the group as an independent entity outside Twitter, a spokesperson said.

While the internet was built as a decentralized network, meaning no-one owns it, a large portion of web traffic today is controlled by major search engine and social media companies such as Alphabet's Google and Facebook, who each decide the rules of their platforms, such as what type of content is allowed.

Bluesky is seeking to introduce a new decentralized technology, the idea being that Twitter and others will become clients of Bluesky and rebuild their platforms on top of the standard, Dorsey has said previously.

That will allow collaboration on building content algorithms that better promote "healthy conversation" and reduce the burden on individual companies to fight issues like abuse and hate speech, Dorsey said in March in written testimony to a U.S. House committee.

The project is "complex and unprecedented," Dorsey wrote, and is expected to take years to build. (Reporting by Sheila Dang in Dallas Editing by David Holmes)