Deal Includes Exclusive Promotion of the JUST 100, the Only Comprehensive Ranking that Recognizes Companies Doing Right by All Their Stakeholders – as Defined by the American Public
November 30, 2021 –– CNBC, First in Business Worldwide, and JUST Capital – the leading platform for tracking, measuring, and improving corporate performance in the stakeholder economy – today announced a media partnership in which CNBC will use JUST Capital's data and analysis across its television, digital, and events platforms. The deal will bring to CNBC key JUST metrics on how companies' efforts around climate impact, pay parity, workforce diversity, and community involvement affect their market performance. The network will also have rights to exclusive promotion of the JUST 100, the only comprehensive ranking of ESG and stakeholder performance.
"CNBC will be a transformational partner for JUST Capital, helping to elevate critical conversations around how companies are following through on their commitments to serve all stakeholders while delivering long-term value to shareholders," said Martin Whittaker, CEO of JUST Capital. "We've entered a new era of accountability where investors and corporate partners, as well as current and prospective employees, want to understand how companies are driving change on critical issues like income inequality, racial equity, and climate change."
"We are thrilled to partner with JUST Capital and bring its insights to our users and viewers," said Dan Colarusso, Senior Vice President, Business News at CNBC. "Increasingly, investors are looking at exactly the kind of corporate values JUST tracks as they make decisions. This positions us well to guide them even more."
On January 11, 2022, CNBC and JUST Capital will announce the leaders of the 2022 Rankings of America's Most JUST Companies – the JUST 100. Through vigorous, objective analysis, JUST Capital, in partnership with CNBC, evaluates and celebrates U.S. corporations that outperform on the issues that matter most to the American public – such as creating jobs in the U.S., paying a fair, living wage, prioritizing accountability to all stakeholders, protecting worker health and safety, providing benefits and work-life balance, cultivating a diverse and inclusive workplace, producing sustainable products, and protecting customer privacy.
In addition, CNBC will integrate JUST's unique ESG data insights into corporate profiles, collaborate on thematic content that shows how companies are performing with respect to a stakeholder-focused topics and showcase other research reports, issue analysis, and specialty rankings throughout the year.
JUST Capital is an independent nonprofit with a mission to build a more just economy that works for all Americans by helping companies improve how they serve all their stakeholders. The organization was co-founded in 2013 by a group of concerned people from the world of business, finance, and civil society – including Paul Tudor Jones II, Deepak Chopra, Rinaldo Brutoco, Arianna Huffington, Paul Scialla, Alan Fleischmann, and others.
Jennifer Dauble, Vice President, Public Relations, CNBC
Michelle Mullineaux, Chief Marketing & Communications Officer, JUST Capital
CNBC is the recognized world leader in business news, providing real-time financial market coverage, business content and general news consumed by more than 547 million people per month across all platforms. The network's 15 live hours a day of news programming in North America (weekdays from 5:00 a.m. - 8:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries.
CNBC also offers content through its vast portfolio of digital products such as: CNBC.com, which provides financial market news and information to CNBC's investor audience; CNBC Make It, a digital destination focused on making you smarter about how you earn, save and spend your money; CNBC PRO, a premium service that provides in-depth access to Wall Street; a suite of CNBC mobile apps for iOS and Android devices; Amazon Alexa, Google Assistant and Apple Siri voice interfaces; and streaming services including Apple TV, Roku, Amazon Fire TV, Android TV and Samsung Smart TVs. To learn more, visit https://www.cnbc.com/digital-products/.
About JUST Capital:
The mission of JUST Capital, an independent nonprofit, is to build an economy that works for all Americans by helping companies improve how they serve all their stakeholders – workers, customers, communities, the environment, and shareholders. We believe that business and markets can and must be a greater force for good, and by shifting the resources of the $19 trillion private sector, we can address systemic issues at scale, including income inequality and lack of opportunity. Guided by the priorities of the public, our research, rankings, indexes, and data-driven tools help measure and improve corporate performance in the stakeholder economy. To learn more about how data-driven insights are creating a more just future for capitalism, visit www.JUSTCapital.com.