- Tencent launched Friday an all-in-one cloud product for domestic and overseas automakers in China with features ranging from storing data in a way optimized for training autonomous driving systems to giving drivers access to Tencent's social media and map apps.
- BMW and some U.S. automakers are already working with the company, Liu Shuquan, vice president of Tencent Intelligent Mobility, told CNBC on Friday. He declined to specify which American carmakers it's working with.
- Liu said his company partners with nearly 40 auto brands, including BMW, SAIC and Nio, and covering 120 vehicle models.
BEIJING — Chinese internet giant Tencent wants to sell technology which the company says will help foreign automakers that want to sell cars in China's massive electric vehicle market.
BMW and some U.S. automakers are already working with Tencent, said Liu Shuquan, vice president of Tencent Intelligent Mobility, which is part of Tencent's cloud business. Speaking to CNBC on Friday, he declined to specify which American carmakers it's working with.
In a move aimed at helping boost its international strategy, Liu's team launched a new cloud computing product for automakers called the "Tencent Intelligent Automobile Cloud" on Friday.
The all-in-one cloud product — also available for domestic automakers — can cover all technological aspects of an electric car, the company claimed. Those features range from storing data in a way optimized for training autonomous driving systems, to giving drivers access to Tencent's social media and map apps.
The user interface may be a selling point for China's drivers considering how Tencent dominates an array of the top online entertainment apps in China.
In entertainment, Tencent has other apps as well: QQ Music, one of the two main Spotify-like apps in China; Tencent Video, which offers on-demand streaming content including reality shows and animated series; as well as popular mobile games like Honor of Kings.
All cars letting passengers or drivers access Tencent apps from the vehicle's platforms need to have an agreement with Tencent, Liu said.
Those app-level partnerships started in 2018, around the same time Tencent Cloud began working with automakers for autonomous driving services, the company said.
Players in China's auto industry are increasingly betting that local drivers will want more autonomous driving features, which are essentially assisted-driving functions due to regulation of current technology.
Already in the first quarter, 23% of new cars sold in China came with a limited level of assisted driving, referred to as "Level 2" in a classification system for autonomous driving, according to Tencent.
With the new cloud computing product announced last week, Liu said overseas car companies could develop vehicles with navigation and assisted-driving features customized for China's roads and terrain.
"The data is owned by [the] OEM, the consumer," Liu said, referring to original equipment manufacturers which provide components and parts for another company's product.
"We just provide cloud service to store that data. The second thing is we provide a whole ecosystem. That ecosystem not only include[s] our own service and content but also our partners'."
Liu said his company already partners with nearly 40 auto brands, including BMW, SAIC and Nio, covering 120 vehicle models. He also noted partnership talks with German and Japanese companies.
SAIC and Nio representatives spoke at Friday's launch event for the "Tencent Intelligent Automobile Cloud" product.
BMW said in a statement it announced a partnership with Tencent in July 2020 to "speed up the integration of digital experience inside BMW vehicles."
After Tencent's WeChat in-car version went live on the first ever electric BMW iX car last year, the company plans adding Tencent Video and other products this year, the automaker said.
"The BMW Group treats data security and privacy as the top priority. Our operations in China follow relevant laws and regulations on the matter," the statement said.
China is the world's largest auto market, in which electric car sales have surged. Government subsidies have helped boost growth in the industry, and the government is also making it easier for drivers to get license plates for cars powered by electricity than gasoline.
Other than Tesla, domestic brands like BYD have dominated the new energy vehicle category, which includes hybrid and battery-powered cars. In May, the China Passenger Car Association noted "initial success‘’ for Volkswagen's push toward electrification.
China is the German auto giant's largest single market. By 2030, Volkswagen aims for half of its sales to come from battery-electric vehicles.