Tech

This Snapchat filter turned my face into Mark Zuckerberg's viral Horizon Worlds metaverse avatar

Key Points
  • Matt Reed’s HoriZuck Lens for Snapchat will turn your face into Meta CEO Mark Zuckerberg’s viral Horizon Worlds avatar.
  • Zuckerberg's metaverse graphics went viral after being slammed for ugly graphics.
  • After criticism, Zuckerberg posted an updated avatar to reassure users about Meta's $10 billion investment in the metaverse.

In this article

CNBC's Sofia Pitt using Matt Reed's HoriZuck Lens for Snapchat.

Nightmares really do come true.

Snapchat user Matt Reed has created a filter called HoriZuck Lens that will turn your face into Meta CEO Mark Zuckerberg’s viral Horizon Worlds avatar. I tried it and it felt wrong.

If you're not sure what I'm talking about, let me fill you in. Earlier this month, Zuckerberg shared a screenshot of his Horizon Worlds VR avatar on his Facebook page to announce that the project had launched in France and Spain.

The internet went wild. Critics slammed the poor quality of the graphics, especially considering the metaverse project is costing Meta $10 billion.

Mark Zuckerberg during Metaverse conversation on CNBC
Source: CNBC

In response to the backlash, Zuckerberg posted a new avatar days later. He said the original avatar was "basic" and "major updates to Horizon and avatar graphics coming soon."

"The graphics in Horizon are capable of much more — even on headsets — and Horizon is improving very quickly," Zuckerberg said on August 19.

But as with all viral internet phenomena, pictures never really die. You can become Zuck's avatar by downloading Matt Reed's Snapchat lens here.

CNBC's Sofia Pitt using Matt Reed's HoriZuck Lens on Snapchat.