State of Freight

China, 'factory of the world,' is losing more of its manufacturing and export dominance, latest data shows

Key Points
  • The latest data in the CNBC Supply Chain Heat Map shows China is losing more manufacturing to Vietnam, Malaysia, Bangladesh, India, and Taiwan.
  • Exports in furniture, apparel, footwear, travel goods and handbags, minerals, and science and technology are all declining.
  • China's 'Zero Covid' policy is a big factor, with Port of Ningbo, the world's largest port, the latest to be impacted.
The container ship Emma Mærsk docked at the Dapukou container terminal of Ningbo-Zhoushan Port on August 21, 2022 in Zhoushan, Zhejiang Province.
Vcg | Visual China Group | Getty Images

China is losing more manufacturing and export market share in key sectors to Asian neighbors, with recent "Zero Covid" policies a significant factor leading to further erosion in its long-time dominance of global trade.

According to data shared with CNBC by transport economics firm MDS Transmodal, China has lost ground in key consumer categories, including clothing and accessories, footwear, furniture, and travel goods, while also seeing declines in its share of exports from minerals to office technology.

"China's Zero Covid approach is impacting production and manufacturers are seeking for alternatives to the current 'factory of the world'," said Antonella Teodoro, senior consultant at MDS Transmodal.

"Drilling down to the individual commodity groups exported from China, we observe that China has been continuing to lose market share, with Vietnam amongst the countries gaining importance on the international landscape," Teodoro said.

That view matches other recent market research on the gains being made by Vietnam in particular.

Teodoro said Vietnam's close proximity to China and cheap labor are reasons why Vietnam is considered a suitable alternative.

What it really means to be 'Made in China'
What it really means to be 'Made in China'

Ocean carrier MSC, along with the Vietnam Maritime Corporation, announced in July the creation of a new transshipment container terminal project near Ho Chi Minh City. Once completed, this terminal would become the largest in the nation. Both Maersk and CMA CGM are investing in their own facility expansions in that region.

"Shipping lines are looking for new markets and investing and expanding new markets," Teodoro said. "They perceive demand and are creating a market with these investments."

The competition had been intensifying in the years before Covid. Vietnam has taken the lion's share of the manufacturing trade away from China with an almost 360% increase in far-distance trade since 2014 — the year the country started to invest in its maritime and manufacturing sector.

Malaysia and Bangladesh have taken apparel manufacturing away from China, according to MDS Transmodal, while Taiwan has seen a marginal uptick in metal manufacturing.

Since U.S. trade tariffs in 2018, there has been a hunt for alternative sourcing locations to China, initially limited to fashion and footwear, according to Akhil Nair, senior vice president of products, Asia Pacific for SEKO Logistics. The compounding impact of Covid lockdowns in China (Shenzhen, Ningbo, etc.) and the disruptions in supply chains led to what Nair called "a quick ramp up in clients hedging their sourcing geographies, especially with countries like Vietnam."

Nair says SEKO has seen an increase in intra-Asia trade for raw material flows and subsequent finished goods exports rising from Vietnam and other southeast Asian countries.

"While recent China lockdowns don't impact vessel operations or the terminal itself, it is clear that there remains impact on other highly dependent parts of the supply chain like trucking, CFS warehousing, and container yards in some cases," Nair said.

How dynamic Covid restrictions are impacting trade
How dynamic Covid restrictions are impacting trade

Data from freight tracking firm Project44 shows that the total vessel TEU (container) capacity departing Chinese ports has been dropping since the onset of the pandemic lockdowns at the beginning of 2021.

A pre-2021 monthly vessel capacity of around 11.2 million TEU dropped to 8.6 million TEUs departing Chinese ports in September, representing a 23.2% decrease in vessel capacity leaving Chinese ports, according to Josh Brazil, vice president of supply chain insights for Project44.

There has been a continued decline in shippers placing orders for container transport by ocean carriers, according to ocean bookings tracked by FreightWaves SONAR.

Logistics managers tell CNBC orders for cargo arriving from China to the U.S. in November are expected to be down by 40% to 50%.

"The combination of excess inventory coupled with reduced demand continues to weigh on Pacific import volume," said Alan Baer, CEO of OL USA. "Vessel operators have increased the number of blank sailings and terminated several vessel strings pulling out approximately 30,000 TEU  per week of USWC space."

Ningbo port hit by Covid policies

The Port of Ningbo, the world's largest port and the third-largest container port, is the latest Chinese trade hub to see an impact from the government's "Zero Covid" policies. A Covid outbreak was detected on Thursday of last week and spread to Beilun, which is the area that has the most terminals for the Port of Ningbo, leading to a decrease in productivity, according to global maritime analytics provider MarineTraffic.

On Monday, MarineTraffic tracked what supply chain in-transit visibility lead Alex Charvalias described as an "important decrease of containership arrivals at the Ningbo port," and which he attributed to the latest Covid outbreak in the area. "Even though it seems from MarineTraffic data that the number of vessels that arrived during the next day was higher than the previous days, we can still see that there is a growing TEU capacity waiting off port limits over the past few days," he said.

These delays are also showing up in the latest CNBC Supply Chain Heat Map.

"A large number of warehouses and container yards are located in Beilun, so since October 16th, the Beilun District temporarily closed management," said Joe Monaghan, CEO and president of Worldwide Logistics Group. "A large number of Ningbo warehouses cannot open to receive cargo and can't pick up empty containers from container yards, and truckers need to apply for a special pass for delivery to the Ningbo dock area. The situation in Ningbo may last for a week."

The CNBC Supply Chain Heat Map data providers are artificial intelligence and predictive analytics company Everstream Analytics; global freight booking platform Freightos, creator of the Freightos Baltic Dry Index; logistics provider OL USA; supply chain intelligence platform FreightWaves; supply chain platform Blume Global; third-party logistics provider Orient Star Group; global maritime analytics provider MarineTraffic; maritime visibility data company Project44; maritime transport data company MDS Transmodal UK; ocean and air freight rate benchmarking and market analytics platform Xeneta; leading provider of research and analysis Sea-Intelligence ApS; Crane Worldwide Logistics; DHL Global Forwarding; freight logistics provider Seko Logistics; and Planet,  provider of global, daily satellite imagery and geospatial solutions.