SINGAPORE, October 27, 2022 – CNBC International has maintained its position as the number one business and finance news media brand across Asia-Pacific, according to new data published this week.
According to the survey, CNBC reaches 15.8 million of Asia-Pacific's most affluent adults every month across TV and digital, 45% more consumers than its closest competitor, and continues to reach more high net worth investors, C-suite executives and decision makers than any other financial news media brand in the region. For 25 straight years, CNBC TV has been the top business and financial news platform among affluent adults in Asia Pacific.
CNBC grew its audience across TV and digital and retained its lead as the top business and financial news brand in key regional markets including China, India, Indonesia, and Australia.
The IPSOS Affluent Asia survey studies the top 13% of income earners among the population in eleven key markets and the latest data is based on fieldwork conducted between July 2021 – June 2022.
John Casey, President and Managing Director of CNBC International said, "During unprecedented times, these results are a testament to the hard work and dedication of our editorial teams. Consumers deserve a brand they can trust, and we're grateful that audiences across Asia-Pacific continue to choose CNBC."
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About CNBC International
CNBC, First in Business Worldwide, is the world's number one business and financial news network. Its mission is to help the influential and aspirational make astute decisions to get ahead by providing live market updates, breaking news, in-depth stock analysis and exclusive interviews.
CNBC's vast portfolio includes CNBC.com, the online destination for global business; CNBC PRO, the network's premium subscription service that provides real-time global market data and interpretation, as well as the CNBC app, podcasts, newsletters and live events. CNBC also boasts a growing audience across its social media and digital video platforms.
With headquarters in New Jersey, London, Singapore, and Abu Dhabi, CNBC provides a truly global 24-hour business briefing for senior business leaders, the financial community and those with assets to invest or protect. Today the channel is available in more than 365 million homes worldwide.
Visit www.cnbc.com for more information.
Media Contact
Eden Kyle, Communications Manager, CNBC International
Eden.Kyle@nbcuni.com