- CNBC contributor Kevin O'Leary told "Squawk Box" anchors that he'd lost all of his FTX crypto payday, valued at just under $15 million.
- Calling the FTX deal a "bad investment," O'Leary said he fell prey to "groupthink."
- O'Leary and other celebrities, such as Tom Brady and Larry David, were sued by FTX investors who say the exchange's ambassadors should have done more due diligence.
Investor, "Shark Tank" judge and CNBC contributor Kevin O'Leary said Thursday he's lost all of the $15 million FTX paid him to act as a spokesman for the now-collapsed crypto exchange that some have called fraudulent.
O'Leary and other celebrities, such as Tom Brady and Larry David, were sued by FTX investors who say the exchange's ambassadors should have done more due diligence and exercised a greater level of care before promoting the crypto empire.
The Canadian investor was grilled by CNBC's "Squawk Box" hosts over his failure to properly assess the risks associated with investing and promoting FTX. O'Leary said that he fell prey to "groupthink," and that none of his investment partners had lost money.
"Total deal was just under $15 million, all in," O'Leary said. "I put about $9.7 million into crypto. I think that's what I lost. I don't know. It's all at zero."
He also said he had more than $1 million of FTX equity, now rendered worthless by the bankruptcy protection process. The balance of a little over $4 million was purportedly eaten up by taxation and agent fees, according to O'Leary.
O'Leary promoted FTX aggressively on Twitter and online, touting his close connection with disgraced founder Sam Bankman-Fried, who is facing multiple investigations.
When O'Leary first began to promote FTX, he said it was FTX's compliance systems that drew him to invest in the crypto exchange.
Eventually, Delaware bankruptcy protection filings by new FTX CEO John Ray III would term FTX's risk, audit and compliance procedures "a complete failure of corporate controls."
"It was not a good investment," O'Leary said Thursday.
Disclosure: CNBC owns the exclusive off-network cable rights to "Shark Tank."