Mad Money

How Jim Cramer's 'own it; don't trade it' stance on Apple paid off in a hectic market week

Key Points
  • CNBC's Jim Cramer has been banging the drum about four main hurdles in the market right now — and one of them was Apple's earnings report.
  • "For the first decade of my forty-odd years in the business, I would dread weeks like this one and I'd do my best to trade out of them," Cramer said.

In this article

Jim Cramer breaks down three hurdles the stock market already cleared
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Jim Cramer breaks down three hurdles the stock market already cleared

Jim Cramer has held the same "own it; don't trade it" trading philosophy on Apple for some time now and this week showed that patience in action, he said Friday. 

The payoff came at a crucial time. Cramer has been banging the drum about four main hurdles in the market right now: Wednesday's Fed meeting, Friday's jobs report, the debt ceiling and Apple earnings. 

"For the first decade of my forty-odd years in the business, I would dread weeks like this one and I'd do my best to trade out of them — to get flat so to speak," Cramer said. "But over time, I've come to embrace the unknowable, as long as it was on a schedule."

This week, Cramer's patience worked with Apple, he said. The company posted top- and bottom-line beats for the fiscal second quarter, thanks to stronger-than-expected iPhone sales. 

"I refuse to be shaken out of the world's best company by one errant component supplier, or a couple of joker-brokers, who say, 'Hey, things have gotten weaker,'" Cramer said. "It was a classic misdirection play and I hope you didn't fall for it."

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