Sustainable Energy

Powering sustainability - The commitment to cleaner and safer energy

Powering sustainability

The commitment to cleaner and safer energy

Sustainability is defined as meeting the needs of the present without compromising the ability of future generations to meet their own needs. The phrase was coined in the 1980s by the Brundtland Commission, a United Nations body, and is based on three pillars of sustainable development: economic, environmental, and social. More simply, this is known as profits, planet, and people.


The global energy industry is at the heart of the sustainability debate and environmental awareness, since the way we harness and consume resources is having a profound effect on our world. Delivering clean, safe, sustainable energy is one of the greatest challenges of this century, and is a collective responsibility. More particularly, it is a challenge that has huge implications for future generations.

Taking the words of the Brundtland Commission one step farther, Dato’ Mohd Abdul Karim Abdullah, the CEO of Serba Dinamik, underlines the urgency to respond swiftly and decisively:

Dato’ Mohd Abdul Karim Abdullah

If we fail to adopt sustainability measures, I strongly believe it will be disastrous for our younger generations, as they will inherit what we are doing today.

The need to act responsibly applies to all countries, governments, companies, sectors and industries. The agenda and direction for change are being set by international standards and initiatives such as the United Nation’s Sustainable Development Goals (SDGs) and the UN Intergovernmental Panel on Climate Change (IPCC). The 17 SDGs cover a wide range of sustainability targets that must be met by 2030, such as promoting affordable and clean energy, while the IPCC’s goal for climate change is to limit global warming to no more than 1.5 degrees centigrade.

  • Sustainable development goals
  • No poverty
  • Zero hunger
  • Good health and well-being
  • Quality education
  • Gender equality
  • Clean water and sanitation
  • Affordable and cleanenrgy
  • Decent work and economic growth
  • Industry, innovation and infrastructure
  • Reduced inequalities
  • Sustainable cities and communities
  • Responsible consumption and production
  • Climate action
  • Life below water
  • Life on land
  • Peace, justice and strong institutions
  • Partnerships for the goals

Energy companies and any business that works with and supplies the energy sector must look to the future and think long term, rather than just focus on results for the next quarter. If climate change and the importance of renewable and clean energy were not overriding concerns 20 or 30 years ago, they are inescapable now. Today, every business must consider its carbon footprint. Pursuing sustainable strategies is a vital part of the balance sheet, and embracing global policies for sustainability is central to corporate social responsibility.

Energy companies

Technology is a key enabler of change and the driving force behind ‘Industry 4.0’. This is the new industrial revolution — a transformation based on the power of digital technology, the internet, cloud computing, and sophisticated analytics. Industry 4.0 combines the Industrial Internet of Things (IIoT) with smart manufacturing, and it draws on big data, machine learning, artificial intelligence and a host of other emerging technologies such as 5G — all of which can improve efficiency and lift sustainability to new levels.

As a result, we are seeing huge advances in the way we build and manage value chains, with the physical world of industrial production now merging with the digital world of new technology. It means better production methods to maximise output and minimise waste, a reduction in emissions, more rigorous maintenance and safety, and optimisation at all stages of the industrial cycle.

Powering Sustainability

As a major contributor to the energy sector, Serba Dinamik is committed to sustainability across all its activities. Shareholder value is built on environmental care, health and safety, and high performance. These are the goals that will ensure the company is meeting international standards and safeguarding the future of the planet and younger generations.

This page was paid for by Serba Dinamik. The editorial staff of CNBC had no role in the creation of this page.