Hosting "Cleveland Hustles" is LeBron James' and Maverick Carter's hand-picked host, B. Bonin Bough, Chief Media & eCommerce Officer for one of the largest snack food companies in the world. Bough manages one of the world's largest media budgets and is responsible for building the company's billion-dollar eCommerce business. A leader among the youngest C-level executives within Fortune 50 today, Bough is highly regarded as one of the industry's most influential marketers with his campaigns successfully growing some of the globe's largest brands. The premiere of the show also corresponds with the publication of Bough's new book "Txt Me," which explores the increasing impact mobile devices have on individuals, companies and society.
Bough's business savvy has earned him numerous accolades including an induction into the Advertising Hall of Fame, being named one of Fast Company's most creative people, and earning a spot on Fortune's 40 Under 40 list. In addition, he is a successful investor in startups and small businesses and created the very first corporate accelerator programs that have become instrumental in linking startups with other big brands to help them potentially realize their billion-dollar ambitions.
"I'm a lucky guy. For the past 15 years, I've worked in some incredible global organizations that share my passion for innovation and entrepreneurial endeavor and they have allowed me to act as agent provocateur by bringing some of the most enlightened innovators in the world into their well-oiled operations," B. Bonin Bough says. "Sometimes to disrupt, sometimes to learn - always to challenge; the bridge between scale businesses and startups is forever challenging and worthwhile. And now, Maverick has offered me the chance to bring these learnings to Cleveland. I'm delighted to work with Maverick, and with this stellar mentor panel, but above all, I'm ecstatic to be working with the entrepreneurs themselves. 'Cleveland Hustles' promises to be a new front-line for innovators and I'm honored to be part of it."