Toronto Plastic Surgery Clinic Adds Innovative Online Shop To Site

TORONTO, Oct. 31, 2012 /PRNewswire/ --, the clinic website of prominent Plastic Surgeon Dr. Jerome Edelstein, has expanded their online presence with an online shop. Available at the shop are skincare and post-surgical care products that have been approved for their quality and effectiveness by Dr. Edelstein and his Head Medical Aesthetician, Petra Hughes.

Dr. Jerome Edelstein states, "I treat patients from all across the country and many in remote areas. I want all my patients to have access to the same level of care and quality products regardless of their physical distance from our clinic. The online store gives patients the convenience of shopping online in an efficient and pleasurable manner. It reduces post surgical stress because nobody has to get into a car and pick up a product they forgot to buy. It improves the overall quality of patient care we can provide and that is my primary goal in everything we do."

According to a survey conducted by, savvy online retailers understand the importance of creating a flawless and more attractive shopping experience, from start to finish. The fundamentals of a better experience are product image enhancement, a site search filter, and a faster checkout process with transparent shipping charges. These features have been optimized on Edelstein Cosmetic's online shop making shopping faster, more fun and efficient.

Enhanced Product Images and Descriptions

Product images are at high resolution, providing a clearer look at minute details. Each product has complete details on usage, volume and benefits. Applicable products include a list of other products that may complement usage.

Site Search Filter

One of the priorities of the online shopping experience, according to the same survey, is the ease at which visitors can find the products for which they're looking. A site search filter, powered by Google, is integrated into the site for this purpose. All pages that contain the searched terms appear, with the most relevant appearing at the top.

This is a convenient way of finding products faster and easier.

Faster Checkout and Transparent Shipping Charges

Shipping charges are clearly visible throughout the site, at a flat fee of $12 or free on orders $200 and more. Transparency in shipping charges has been shown to decrease the abandonment of purchases.

Visit the online shop of Edelstein Cosmetic at

About Dr. Jerome Edelstein and Edelstein Cosmetic

As Head of the Division of Plastic Surgery at the Humber River Regional Hospital and primary surgeon at Edelstein Cosmetic, Dr. Edelstein has over 15 years of experience as a Plastic Surgeon, with sub-specialty training in cosmetic surgery. He is a panel member for the Quality Assurance Committee at the College of Physicians and Surgeons of Ontario, where he also writes case opinions. Dr. Edelstein has forged his medical career with a single-minded focus on quality. He won't let you proceed with treatment unless it is in your best interest and medically advisable. Read more at

SOURCE Dr. Jerome Edelstein