SIGMA Marketing To Introduce mi-Link at DMA 2012

High ROI Database Solution Provides Marketers with Greater Insights, Faster

ROCHESTER, N.Y.--(BUSINESS WIRE)-- SIGMA Marketing Group, the customer intelligence and digital marketing services firm, will introduce mi-Link -- a more powerful solution for marketers looking to increase the flexibility and value of their marketing data -- at the DMA 2012 Conference in Las Vegas, Oct 14-17.

mi-Link is a cloud-based engine that unifies, cleans, consolidates and enhances customer and prospect data – delivering a 360 degree view of the customer. The solution can easily interface with existing CRM, sales force automation or campaign management tools.

“SIGMA’s mi-Link combines insights, speed and easy-to-use access to help marketers improve success at every touch point, enabling true customer engagement,” said Martha Bush, Senior Vice President of Strategy at SIGMA Marketing Group. “mi-Link is single-source marketers can turn to for a more accurate picture of their customers and the ability to engage them with on-target, relevant messages.”

"SIGMA Marketing combines their extensive knowledge of database management, data analytics, and marketing to deliver an easy-to-implement solution that allows you to fully leverage your customer data," said Peter O'Brian, VP, Data Analytics, Xerox Corporation.

As a single source of customer knowledge, mi-Link combines and refines online and offline data, constantly being enhanced by new data to create a robust portrait of the customer base. Businesses can use mi-Link to drive smarter interactions across channels.

SIGMA’s mi-Link delivers:

  • Always-on access to customer intelligence through a Marketing Insights dashboard that shows real-time changes in marketing metrics and KPIs and the health of the customer base.
  • Faster speed to market is driven by the ability to use always-ready data and fresh insights to design high-ROI sales and marketing plans with greater speed and ease.
  • Continuous learning allows fast improvements to results and ROI, and real-time multichannel campaign analytics means no waiting for ad hoc campaign reports before planning the next campaign.

Inside mi-Link:

1. MarketBaseSM
SIGMA’s MarketBase integrates 360-degree customer and prospect information and transforms data into meaningful customer intelligence. Data from many sources is cleaned and brought together with highly streamlined processes; access to customers and prospects is ready to view and analyze 24/7.

2. The mi-Link Portal
mi-Link delivers an easy-to-use project management and analytical portal. “Cube” reporting technology gives marketers the ability to quickly answer the big questions, or drill down to the individual customer or prospect record and extract data for campaigning or presentations. A customized reporting package is developed for dynamic marketing with data visualization features that offer insights for both non-technical and more sophisticated users.

3. Flexible Integration:
SIGMA has over 25 years of experience developing tools and techniques to simplify and speed the links to existing systems or marketing automation tools. SIGMA works with IT teams to find manageable ways to bring customer data from operational systems, web behavior data, partner data, channel data, etc., together with prospect data in one, easy-to-access location.

4. Campaign Management and Message Execution with ChannelSMART:
mi-Link can integrate with businesses’ preferred campaign management tools or they can turn to SIGMA’s ChannelSMART, a highly flexible and effective multichannel engine that delivers campaign management, content management and message execution across email, mobile, web, RSS, Print on Demand and Social.

Visit SIGMA Marketing at Booth # 670 at the DMA Conference or contact Chris Brodhead, SVP Sales and Marketing, to arrange a demonstration. Find out more about SIGMA’s mi-Link at

About SIGMA Marketing Group

SIGMA Marketing helps clients like Citizen Bank, Xerox, Nationwide, and AAA engage with their customers through Analytics + Strategy + Technology. We turn data into customer intelligence and innovative marketing solutions -- online and offline -- that focus on building stronger customer relationships, making better marketing decisions and smarter use of marketing resources. Visit us at and our award winning Fifth Gear Analytics blog:

StandPoint Public Relations
Jim McNulty, 508-481-2024

Source: SIGMA Marketing Group