Vision Musical Instruments Announces Appointment of Music Industry Veteran Greg Sotire as New U.S. Sales Manager

NORWALK, Conn.--(BUSINESS WIRE)-- Vision Musical Instruments, LLC (VMI) the exclusive U.S. distributor of exceptional, high-quality musical instruments based here, today announced the appointment of Greg Sotire to U.S. Sales Manager according to company CEO, Michael Spremulli.

“Greg will oversee sales and distribution of the Vision Musical Instruments family of products beginning with Merida Extrema Classical and Acoustic Guitar and LuLu Ukuleles. He will also interface with national rep firms, and manage internal and field sales staff,” said Spremulli. He added, “Greg has been immersed in the music industry for most of his life, and brings a great depth of experience and perspective to the position. We are thrilled to have Greg on board in this pivotal role in our company’s evolution.”

Prior to joining VMI, Sotire was Sales and Operations Manager for Ossining Music Center in Ossining, New York, from 2001 to 2009, where he coordinated all hiring and training of new employees, managed a team of five sales reps and repair staff, and was responsible for all instrument, accessory, and sheet music purchasing and supply management. He also handled purchase orders and billing for school accounts, band instrument rentals and billing, as well as string, brass and percussion repair and tuning. He began his career at Sam Ash Music in White Plains, New York in 1998 to 2001 as a Senior Sales Representative where he trained new sales reps for the guitar department, managed accessory orders, and handled guitar department sales and customers service.

For the past 17 years, he has been a guitar and theory teacher and private tutor in Westchester County, New York where he teaches guitar basics and music theory, technique, improvisation soloing and practical use, proper tuning and maintenance. Concurrently, he has been a lead and rhythm guitarist as well as lead and backup vocalist in Westchester, New York, working with a variety of bands and being involved in session work. He is also a song writer and arranger.

Sotire graduated from Westchester Community College in Valhalla, New York, in 1996 with an Associate’s Degree in Music and Liberal Arts. He is an avid motorcyclist, musician and performer, song writer, and enjoys the outdoors and healthy living.

For further information, please contact Greg Sotire, U.S. Sales Manager, at (203) 599-0824 or by email at or to find a dealer, please call toll-free (855) 205-4911. Merida Extrema Guitars feature high-quality branded parts and are available on a limited basis from $399 MSRP to $2,200 MSRP. LuLu Ukuleles feature handmade custom crafted soprano, concert, and tenor Ukuleles, made from the finest grade of solid mahogany, solid spruce and solid koa, and are available on a limited basis from $330 MSRP to $815 MSRP.

About Vision Musical Instruments, LLC

Vision Musical Instruments (VMI) is a Norwalk, Connecticut-based distributor, offering exceptional, high quality musical instruments with uncompromising value and service. Continuing the 33-year family legacy of generations of musical knowledge and passion for craftsmanship. VMI owner, Mike Spremulli travels the globe to discover the finest and most innovative instruments. VMI is the exclusive U.S. distributor of Merida Extrema Classical and Acoustic Guitars, LuLu Ukuleles and other outstanding lines including orchestral stringed, brass, and woodwind instruments.

Burns Communications
for Vision Musical Instruments, LLC
Deborah Burns, 203.257.3163

Source: Vision Musical Instruments, LLC