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GrayHair Adds Another Direct Marketing Expert to its Management Team

Dylan Purse Joins GrayHair Software with 13 plus years from Experian

MOUNT LAUREL, N.J.--(BUSINESS WIRE)-- GrayHair Software, Inc., a constant innovator in the direct mail industry, is proud to announce the addition of another leading postal expert, Dylan Purse, to its management team. Dylan’s addition to the team, along with the recent hiring of two former members of Pitney Bowes consulting division, Jeff Stangle as Vice President of Client Engagement and Adam Collinson as Director of Research and Development, adds significant depth to GrayHair’s roster of postal and direct marketing experts.

Mr. Purse comes onboard as a GrayHair Director of Solution Strategies. He comes to GrayHair from Experian with over 13 years of experience including roles focused on service delivery and file and list management. His experience in creating product offerings and enabling clients to manage customer data for targeted marketing campaigns will provide a seamless integration into GrayHair’s cloud-based SelectSolutions™ platform and GrayHair’s client engagement and consulting division, GrayHair Advisors.

"It is just great to see a solution-oriented team and product offerings that really help a client’s goals. The solutions provided are secondary to the long-term relationship and success of the implemented client projects,” stated Purse. Dylan also shares his excitement on the expanded plans and new market offerings in the works for the company.

Raymond Chin, Vice President of Product Management and Marketing at GrayHair, said, "Dylan will help us continue to look for new ideas and directions in our product lines and give us valuable input on how marketers and list processing decisions guide the production process. With the new research and development team and a solid product management team in place, GrayHair will continue to lead in the industry beyond the traditional mailing markets we have serviced in past years.”

Dylan will be part of GrayHair’s Booth #329 team at this year’s DMA2012 in Mandalay Bay, Las Vegas. The event will take place October 13-18, with the show floor open October 14-16. Stop by Booth #329 to meet the newest member of the company’s dream team of experts and ask for a hands-on demonstration of our SelectSolutions Reporting Engine. This groundbreaking back-end solution will change the way direct marketers manage their mail responses and you will see why it has been labeled as “Bigger, Better, Faster”.

For more information about GrayHair Software, contact Bobby Tiedeken at (856) 924-2253 or by email at btiedeken@grayhairsoftware.com.

About GrayHair Software

GrayHair Software, Inc. is an innovator and industry leader in the development of applications and services that improve and automate the management of business mail. GrayHair’s offerings are delivered via SelectSolutions™, a cloud-based platform that merges Software as a Service with managed services. This customizable set of critical mailing services includes enterprise-wide Intelligent Mail® barcode assignment, trusted third-party mail tracking, address quality, presort analysis, postage reconciliation, mail monitoring and consulting. GrayHair offers direct marketing consulting services through its GrayHair Advisors division, which provides independent and unbiased guidance on mail-related strategic issues.

For more information, visit www.GrayHairSoftware.com and www.GrayHairAdvisors.com

GrayHair Software, Inc.
Bobby Tiedeken, 856-924-2253
btiedeken@grayhairsoftware.com

Source: GrayHair Software, Inc.