Symantec's Data Strengthens Return Path’s Anti-Phishing Solutions to Preserve Trust in the Email Ecosystem
NEW YORK & MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)-- Return Path, the global leader in email intelligence, today announced that it significantly strengthened its best-in-class anti-phishing solution through an agreement with Symantec Corporation (Nasdaq: SYMC), the global leader in providing security; storage and systems management solutions. Under the terms of the agreement Return Path will include Symantec’s Trusted Domain List data feed in the authentication and filtering logic that powers Return Path’s anti-phishing used by email senders to identify and prevent phishing attacks against their brands.
Symantec is the industry’s largest issuer of active SSL Certificates, on which the company’s Trusted Domain List data feed is based. By incorporating trusted domains with active certificates in its analysis of email traffic, Return Path can reduce the time and effort required to isolate sources of fraudulent email. This makes it easier for legitimate senders to see and stop phishing attempts in messages that appear to come from their domains.
“Symantec is an ideal partner in our fight to end email abuse and preserve trust in the channel,” said Ken Takahashi, general manager, anti-phishing solutions at Return Path. “Their success in combating online fraud strongly complements our email- and domain-based solution. Together we are making real progress toward protecting brands, ISPs, and their customers.
After implementing Symantec’s Trusted Domain List, Return Path was able to significantly reduce its phishing false positive rate, which allowed for faster identification of fraudulent and malicious websites. For senders this enables faster reactions to phishing attacks, improving their ability to protect their customers and their brands.
These attacks can have a devastating effect on marketers targeted by phishing scams, extending beyond the email channel. Consumers who receive fraudulent messages often sever marketing relationships or defect altogether. A Cloudmark survey found that 42% of those who received phishing messages said they were less likely to do business with the brand attributed to the attack.
“Protecting people and information online is core to Symantec’s mission,” said Fran Rosch, Vice President Identity and Authentication Services, Symantec. “Our partnership with Return Path extends their innovative email anti-phishing solutions with our SSL authentication to protect businesses, their brands and improve operational efficiencies.”
Return Path is announcing this partnership at the Online Trust Forum 2012 in San Jose, CA, an event organized by the Online Trust Alliance to examine the future of online trust and self-regulation. “By combining their expertise in email and web security, Return Path and Symantec are taking a significant step toward enhancing online trust. Protecting users from malicious email is a vital part of the OTA mission, and this effort supports and advances the best practices that OTA has advocated since our inception,” said Craig Spiezle, executive director and president, Online Trust Alliance.
Return Path’s Ken Takahashi will also participate as a speaker at the Online Trust Forum, presenting Brand Protection Meets Email—Why You Need DMARC on October 2.
About Return Path
Return Path is the global leader in email intelligence. We analyze more data about email than anyone else in the world and use that data to power products that ensure that only emails people want and expect reach the inbox. Our industry-leading email intelligence solutions utilize the world’s most comprehensive set of data to maximize the performance and accountability of email, build trust across the entire email ecosystem and protect users from spam and other abuse. We help businesses build better relationships with their customers and improve their email ROI; and we help ISPs and other mailbox providers enhance network performance and drive customer retention.
Symantec is a global leader in providing security; storage and systems management solutions to help consumers and organizations secure and manage their information-driven world. Our software and services protect against more risks at more points, more completely and efficiently, enabling confidence wherever information is used or stored. More information is available at www.symantec.com.
Tami Forman, 646-367-3905
Weber Shandwick for Return Path
Kristen Stippich, 212-445-8030
Judy Kaneko, 408-203-0014
Source: Return Path