CHATSWORTH, Calif., Oct. 2, 2012 /PRNewswire/ -- On Wednesday, October 10, men and women across the country will unite in style for the greater good while taking part in the Caring is Sexy Cut-A-Thon. More than 875 salons will participate in the haircut marathon organized by hair care manufacturer Sexy Hair in support of Look Good Feel Better, a nonprofit organization that helps hundreds of thousands of women who are undergoing cancer cope with the devastating appearance-related side effects of cancer treatment.
It is literally a day of cuts for a cause. Participating salons and stylists will offer reduced price haircuts in favor of a $10 charitable contribution to benefit the self-help beauty charity. With salons participating across all 50 states, patrons can easily find a salon nearest them for a haircut of their choosing all while supporting the fight against breast cancer. Sexy Hair will donate 100% of the proceeds from these appointments to Look Good Feel Better.
"Nearly everyone has had a loved one or friend touched by cancer and the effects of treatment, emotional and physical, are harrowing," said Karl Heinz Pitsch, President and CEO of Sexy Hair. "We are pleased that so many salons have agreed to 'pay it forward' on October 10th for a beautiful cause with the Cut-A-Thon initiative benefiting such an impactful organization."
Sexy Hair has been a partner of Look Good Feel Better since 2009 and has raised nearly a quarter of a million dollars for the cause. The launch of the first Caring is Sexy Cut-A-Thon is taking Sexy Hair's relationship with Look Good Feel Better and its dedication to the breast cancer battle to another level, spreading the brand's mission to share "sexy" confidence with others by feeling and doing good. In addition to the Cut-A-Thon, Sexy Hair will hold a series of yearlong promotional events in 2013 to benefit Look Good Feel Better.
Sexy Hair will be promoting the "Caring is Sexy Cut-A-Thon" on its Facebook page, Facebook.com/SexyHairCorp and on Twitter @SexyHair in the weeks leading up to October 10th.
For a full list of participating salons and to learn more about the brand please visit SexyHair.com.
About Sexy Hair
Sexy Hair's superior products are favorites of Hollywood's leading entertainment-industry stylists, including the hands behind the hair on Entourage, FOX News, Desperate Housewives and Dancing with the Stars. Sexy Hair Concepts® LLC manufactures products for distribution within the professional beauty industry. Headquartered in Chatsworth, CA, Sexy Hair distributes products in more than 36 countries, offering top-quality beauty products in more than 60,000 licensed salons worldwide. For more information on all Sexy Hair products and where to find them, please visit the website at www.sexyhair.com. You can also visit us on Facebook.com/SexyHairCorp and on Twitter @SexyHair.
About Look Good Feel Better
The Look Good Feel Better program is a collaboration of the Personal Care Products Council Foundation, a charitable organization established by the Personal Care Products Council, the leading national trade association representing the global cosmetic and personal care products industry; the American Cancer Society, the nation's largest voluntary health organization dedicated to saving lives from cancer; and the Professional Beauty Association, a national organization of more than 25,000 cosmetologists, wig experts, aestheticians, makeup artists and nail technicians. For more information about Look Good Feel Better free workshops and other services available across the country, visit www.lookgoodfeelbetter.org.
SOURCE Sexy Hair