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Are Datacenters Really Killing the Whales?

NEW YORK, Oct. 3, 2012 /PRNewswire/ -- IT executives, industry analysts, and journalists have expressed varying degrees of astonishment over the content of a New York Times feature, published on September 23, 2012, titled "Power, Pollution and the Internet," that delves into the energy demands of datacenters.

In exclusive interviews with EnterpriseEfficiency.com Executive Editor Curt Franklin, IT executives and datacenter industry analysts detail the strides made in improving datacenter energy efficiency. Franklin explores the intricacies of server design and datacenter architecture and discusses the ways that virtualization is already being used to minimize the environmental footprint of today's server farms.

"As the new generation of servers is able to communicate to the electric distribution infrastructure the needs of the application, there will be more fine-grained ways of managing the power usage of individual servers and individual CPU cards," writes Franklin in his article, "Are Datacenters Killing the Whales?" (http://www.enterpriseefficiency.com/author.asp?section_id=1129&doc_id=251563)

Learn what IT executives from American Medical Depot, Schneider Electric, and The Green Grid have to say about datacenter energy efficiency. Join the conversation at www.EnterpriseEfficiency.com.

Contact
Amy Averbook
UBM DeusM Marketing Director
(917) 743-2693
averbook@deusm.com

About Enterprise Efficiency

Founded in February 2010, Enterprise Efficiency is a unique interactive community of business technology leaders and executive decision makers – including CIOs, CTOs, and other IT executives and professionals – to share ideas, insights, observations, and best-practices, as well as the intellectual support to help enterprise technology executives make these goals a reality. Enterprise Efficiency has won numerous editorial awards for its blogs and video content, and is sponsored by Dell Inc.

About UBM DeusM

UBM DeusM is an integrated marketing services company owned by UBM plc, targeting the fastest growing segment of the online publishing industry: business social media. The company is led by Managing Director Stephen Saunders, Min's Marketer of the Year 2010. He and the other UBM DeusM principals have built and delivered more than two dozen successful sites and online communities over the last two years. UBM DeusM's service is based on a unique platform called Community in a Box (CiaB), which employs a structured system of proven B2B Web publishing best-practices, combined with a breakthrough integrated multimedia publishing platform ("n-Server") to enable marketers to quickly and profitably set up specialized communities for their target customers.

About UBM TechWeb

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its core businesses – media solutions, marketing services, and professional information – UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT support managers, Web and digital professionals, software and game developers, government decision makers, and telecom providers) actively participate in UBM TechWeb's communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM Ltd., a global provider of media and information services for professional B2B communities and markets.

About UBM plc

UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, and in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,000 staff members in more than 30 countries are organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com.

SOURCE Enterprise Efficiency

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