Are Datacenters Really Killing the Whales?

NEW YORK, Oct. 3, 2012 /PRNewswire/ -- IT executives, industry analysts, and journalists have expressed varying degrees of astonishment over the content of a New York Times feature, published on September 23, 2012, titled "Power, Pollution and the Internet," that delves into the energy demands of datacenters.

In exclusive interviews with Executive Editor Curt Franklin, IT executives and datacenter industry analysts detail the strides made in improving datacenter energy efficiency. Franklin explores the intricacies of server design and datacenter architecture and discusses the ways that virtualization is already being used to minimize the environmental footprint of today's server farms.

"As the new generation of servers is able to communicate to the electric distribution infrastructure the needs of the application, there will be more fine-grained ways of managing the power usage of individual servers and individual CPU cards," writes Franklin in his article, "Are Datacenters Killing the Whales?" (

Learn what IT executives from American Medical Depot, Schneider Electric, and The Green Grid have to say about datacenter energy efficiency. Join the conversation at

Amy Averbook
UBM DeusM Marketing Director
(917) 743-2693

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