VIRGO'S Supplyside Names First Editor's Choice Awards Finalists

PHOENIX, Oct. 3, 2012 /PRNewswire-iReach/ -- VIRGO (, an information distribution company focused on the most innovative and complex business-to-business markets that fuel the U.S. and world economies, today announced its first SupplySide Editor's Choice Awards Finalists.


Five 2012 consumer package good (CPG) products were selected by the SupplySide editorial team for achievements in innovation and market significance in ten categories: animal nutrition, anti-aging, beverages, functional food, multivitamins/minerals, nutricosmetics, organic, packaging design, skin care and specialty dietary supplements. One winner in each category will be announced at SupplySide West 2012 during the SupplySide Editor's Choice Awards Reception, set for Nov. 6 at The Venetian in Las Vegas.

"Through these awards SupplySide's editorial team, consisting of experts from Food Product Design, Natural Products INSIDER, SupplySide Cosmetics Insights and more, have analyzed products from around the food, beverage, supplement, animal nutrition and personal care markets to define the key innovations that are setting pace in the markets they serve," said VIRGO's CEO John Siefert.

For more than 15 years, SupplySide has helped dietary supplement, food, beverage, personal care and cosmetic professionals find information to explore, discover, innovate and market their next best-selling product. The inaugural Editor's Choice Awards is among several recent and forthcoming strategic initiatives to extend its services.

"As part of the continued expansion of the SupplySide brand franchise, we are thrilled to be recognizing excellence in the consumer and professional packaged goods market with our first Editor's Choice Awards," Siefert added.

The 2012 SupplySide Editor's Choice Awards Finalists are:

Animal Nutrition: Blue FREEDOM by Blue Buffalo, SuperGravy by Clear Conscience Pet, OncoCare by Elimay Supplements, Feline Greenies Smartbite Treats by Greenies, and ElectroEase Electrolye Supplement by Purina.

Anti-Aging: ABO Blood Serum by Circ-Cell, LANILAI Relaxation Drink by LANILAI, Age Corrective™ Wrinkle Treatment and Age Corrective™ Eye Cream by Resvology, Anti-Aging SPF Moisturizer by Twinluxe, and Reversage Rx Rejuvenation Treatment by UltraPure Cosmetics.

Beverages: Agro Innova by Suavva, bcalm. WELLNESS DRINK by Good Life Beverages, Ginger Buzz by Green Bee Soda, Greek Yogurt Superfruit Smoothies by Jamba Juice, and Original Elixir by Tumeric Alive.

Functional Food: superbiotic Pizza by Frozen Naked Pizza, Celestial Seasonings all-natural Kombucha Energy Shots by Hain Celestial Group Inc., HappyTot Plus by Happy Family Organic Superfoods, BelVita Breakfast Biscuits by Kraft/Nabisco, and VIVE Smart Energy Drink by Natura Beverages Inc.

Multivitamin & Mineral: Vegan Daily by MegaFood, NatureMade MINIs by Pharmavite, alternaVites Kids by Rich Vitamins, Diabetic Health Complete Multi with Cinnamon by Slice of Life, and Oxylent for Adults by Vitalah.

Nutricosmetics: Pure Complexion by Functionalab, Intellimune® Tablets by Intelligent Nutrients, Oral Refresh by National Enzyme Co., Hair & Nails Formula by Perricone MD, Anti-aging Collagen Protein Shake by Youtheroy™.

Organic: Fleur de Sel Caramel by 479° Popcorn, Everything But The... by Cherryvale Farms, Thai Style Red Curry With Beef Bowl by Organic Bistro, OM Cocktails by Organic Mixology, Raw Coconut Macaroons by Righteously Raw Chocolate.

Packaging Design: Justin's Nut Butter line by Justin's, Professional Line by Nordic Naturals, HAIRCARE by Pureology, Tea of a Kind line by Tea of a Kind, and West Coast Chill by Joseph Company International.

Skin Care: Stay Clear Cream by EVOLOGIE, Stem Cell Repair Booster Serum by Juice Beauty, Purify & Clarify™ Daily Cleanser and Detox Mask by Lift Lab, Skin Tone Illuminator by Luminaze, and Illuminating Complex Fix by Veil Cosmetics.

Specialty Dietary Supplement: Ester-C® 1000 mg with Probiotics Digestion & Immune Health Complex by American Health®, SleepThru® Liquid Phyto-Caps® by Gaia Herbs, Gentle-Man™ by Herbalist & Alchemist, PhosphOmega® by Jarrow Formulas Inc., and Vegan-Ease by MegaFood.

The 2012 SupplySide Editor's Choice Awards Reception is co-sponsored by AIDP, Draco Natural Products and SPRIM. SupplySide West will be held Nov. 5 to 9 at the Venetian and Sands Expo in Las Vegas. For more information, visit

About VIRGO:
VIRGO is an information distribution company focused on the most innovative and complex business-to-business markets that fuel U.S. and world economies. Our mission is to help business professionals break through the hype, ambiguity and information deluge they experience, by offering trustworthy guidance on the decisions they need to make — be that early in their decision making process, whilst making a purchase decision, or following the decision when a product, service or ingredient is in use.

We do this in each of our networks by focusing on five key tenets that make their information journey fruitful: Content, Audience, Brands, User Experience and Performance Marketing.

With 19 brands including trade magazines and/or websites, trade shows and regional conferences, training and accreditation programs, and an expanding online platform, VIRGO leverages its events, publications, digital and other media to provide integrated solutions for professionals in industries including healthcare, natural products, telecommunications and self-storage.

Media Contact: Lara Piu VIRGO Publishing, 480-990-1101 ext 1068,

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