Prestigious honor underscores company’s long-term commitment to the LGBT community
NEW YORK--(BUSINESS WIRE)-- Lexus (www.Lexus.com) and Walton Isaacson (WI), (waltonisaacson.com) have just won the Gay & Lesbian Alliance Against Defamation’s 2012 GLAAD Amplifier Award for their work on Lexus’ “How Far Have We Come?” print campaign. The award was presented Tuesday night at a ceremony in New York City.
"How Far Have We Come?"-The Advocate 45th Anniversary Ad Engineered by Lexus (Photo: Business Wire)
The Lexus campaign includes a timeline of pivotal events in LGBT history and declares to consumers: “the next step is up to you.”
The GLAAD Amplifier Awards were created as part of the GLAAD Media Awards in 2009 in order to elevate and promote individuals and projects in advertising and marketing industries for groundbreaking representations of the LGBT community.
“Winning the GLAAD Amplifier Award is a great honor that underscores both Lexus’ commitment to the LGBT community and our commitment to be inclusive in our outreach to all consumers who want to engage with our brand,” states Brian Smith, Vice President, Lexus Marketing.
Lexus scores a perfect 100 on the HRC Corporate Equality Index and remains on the HRC’s “Best Places to Work” list for the fifth consecutive year.
The campaign was developed by Walton Isaacson, Lexus’ Agency of Record for LGBT marketing.
For more information on Walton Isaacson, please visit www.waltonisaacson.com. For press inquiries, please contact Karen Lewis at (323) 556-2811.
Since its debut in 1989, Lexus has earned a reputation for high-quality products and exemplary customer service from its 231 dealers. Lexus is the luxury hybrid leader, offering five hybrids that provide the best in innovative technology and first-class luxury. When it began, Lexus offered two models of vehicles. Now, more than 20 years later, Lexus offers variations of 10 vehicles, from the sporty CT 200h hybrid to the V10 supercar, the LFA.
About Walton Isaacson
Founded in 2005 by industry leaders Aaron Walton and Cory Isaacson, Walton Isaacson (waltonisaacson.com) also includes a third partner, legendary NBA hall-of-famer and iconic business mogul, Earvin “Magic” Johnson. WI is an independently held, certified minority-owned full service agency, with offices in Los Angeles, New York, Chicago and Tokyo. Recent honors for WI include Advertising Age’s “Small Agency of the Year” award in the 96-150-employee category and “Supplier of the Year” by the Southern California Minority Business Development Council (scmbdc.org) for an unprecedented three years running, from 2010 to 2012. Founding partner Aaron Walton was the recipient of the 2010 ADCOLOR® Award for Lifetime Achievement in recognition of his role as an industry influencer in the LGBT communities. This “Advocate” award represented the first time that the organization dedicated a specific award in an LGBT category. WI has built a world-class agency to help brands build their relationship with consumers; some of these brands include Lexus, Caesars Entertainment Company, One.org, Tequila Avión, Jim Beam, Buy.com, Right Gin, Unilever’s Axe, Dove & Degree Brands, White Memorial Medical Center and Forbes, Inc.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50431603&lang=en
Karen Lewis, (323) 556-2811