DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/7fb8dw/global) has announced the addition of the "Global Geographical Information System Spending in Sales and Marketing 2011-2015" report to their offering.
TechNavio launched its report Global Geographical Information System Spending in Sales and Marketing 2011-2015 based on an in-depth study covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers' understanding of the significant trends impacting this market.
Commenting on the report, an analyst from TechNavio's Engineering team said: ''The vendors in Global Geographical Information System (GIS) Spending in Sales and Marketing are providing customized GIS applications as per end-user requirements. Organizations prefer customized GIS solutions that suit their requirements because this can help them remain competitive in the market. Moreover, vendors are developing application-specific GIS solutions, which are in high demand among organizations because they are more cost-effective than general-purpose GIS solutions.''
According to the report, the need to understand customer demographics and buying patterns is one of the major drivers in Global GIS Spending in Sales and Marketing. Understanding customer demographics and buying patterns is an important aspect for the success of marketing activities. The marketing departments of organizations have access to a large amount of complex multiple data sets, which are quite hard to interpret and to communicate to the sales team. GIS technology helps to convert this complex consumer data into intelligible maps, graphs, and charts. Further, GIS technology provides insights into location-based data, which enables marketing teams to pinpoint local, domestic, and international trends.
Further, the report discusses that the high initial investment is one of the major challenges in Global GIS Spending in Sales and Marketing.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.
Key Topics Covered:
01. Executive Summary
03. Market Coverage
04. Market Landscape
05. Geographical Segmentation
06. Key Leading Countries
07. Vendor Landscape
08. Market Growth Drivers
09. Drivers and Their Impact
10. Market Challenges
11. Impact of Drivers and Challenges
12. Market Trends
13. Key Vendor Analysis
14. Other Reports in this Series
For more information visit http://www.researchandmarkets.com/research/7fb8dw/global
Source: Research and Markets