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LivingSocial Releases New “Malibu Collection” From Isaac Mizrahi and Chevrolet Malibu

Limited-Edition Fashion Collection Available Through LivingSocial’s Shop Beginning Oct. 16

WASHINGTON--(BUSINESS WIRE)-- LivingSocial today announced the reveal of renowned fashion designer Isaac Mizrahi’s “Malibu Collection” that is inspired by the all-new 2013 Chevrolet Malibu. The new collection will be sold in limited quantities exclusively on LivingSocial’s Shop, the company’s first foray into physical products featuring themed collections of unique, curated merchandise.

“LivingSocial is always on the hunt for unique offers to share with our members and Isaac Mizrahi’s collection for Malibu is exactly that,” said Mitch Spolan, SVP of National Sales at LivingSocial. “Our members are on top of the latest trends and products, but are savvy with their wallets. This stylish and smart attitude mirrors that of the woman Mizrahi designs for as well as the Chevy Malibu owner.”

Inspired by some of the all-new Malibu’s most striking features, the specific pieces of the collection are:

  • Malibu Driving Moccasin ($110): Made in Napa leather, with a quilted, cushioned insole. The color was inspired by the Malibu’s Crystal Red Tintcoat color.
  • Malibu Blouse ($140): Blouse with robin’s egg blue silk crepe. Hidden buttons and pocket complete this piece.
  • Malibu Leather Jacket ($298): Buttery-soft black leather jacket with quilted detailing, interior blue contrast piping and a slightly fitted structure that resembles the contrast stitching on the seats.
  • Malibu Double-Handle Tote Bag ($260): Rich saturated cobalt blue bag in pebble leather with black interior and blue piping along the zipper.
  • Malibu Colored Skinny Jean ($73): Coated, poppy red color with a touch of stretch to conform to any body type.
  • Malibu Oversized Boyfriend Watch ($110): The watch’s blue face is inspired by the Malibu’s interior light, and it’s complemented by silvertone detailing.

In addition to the new Malibu, Mizrahi’s collection was inspired by stylish and accomplished women across the country. Mizrahi made stops in New York, Chicago, Miami and Los Angeles to gather style input from women who embody the essence of the new Malibu owner. The women not only influenced the final collection, but also inspired tailored LivingSocial offers for their favorite hometown restaurants and shops.

Style enthusiasts can find out more information about the Malibu Collection at www.chevymalibustyle.com and facebook.com/IsaacMizrahi. The web special features an exclusive look at the creation of the Malibu Collection, including each of the women Mizrahi met with to help inspire the collection. Visitors to the site can view a series of videos, use the Polyvore mini-editor tool to create their own Malibu-inspired fashion collages and share them with their friends. Fans can stay up to date and join the conversation by following on Twitter @Chevrolet and #MalibuStyle.

The Malibu Collection will be available on Oct. 16 beginning at 12 p.m. EDT at livingsocial.com/malibustyle.

About LivingSocial

LivingSocial is the local marketplace to buy and share the best things to do in your city. With unique and diverse offerings each day, we inspire members to discover everything from weekend excursions to one-of-a kind events and experiences to exclusive gourmet dinners to family aquarium outings and more. We help local businesses grow by introducing them to high-quality new customers and give merchants the tools to make our members their regulars. Based in Washington, D.C., LivingSocial now has more than 70 million members around the world.

About Chevrolet

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than four million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.

About Isaac Mizrahi

Isaac Mizrahi has been a leader in the fashion industry for almost 30 years. Since his first collection in 1987, Mr. Mizrahi's designs have come to stand for timeless cosmopolitan style. Mr. Mizrahi is the recipient of many accolades, including four Council of Fashion Designers of America awards. Coveted by Hollywood's most stylish, his classic designs are often seen on the red carpet. In fact, he has had the distinct pleasure of dressing some of the most distinguished women in the world, including notable celebrities and leaders in the foreign and domestic policy.

Currently, Isaac is launching the Isaac Mizrahi New York and Isaac Mizrahi Jeans collections, available in better retailers, nationwide, such as Bloomingdales and Nordstrom. The collections range from ready to wear, footwear, and accessories to housewares. Additionally, he launched his premiere fragrance, FABULOUS, which debuted with an print advertising campaign shot by famed fashion photographer Terry Richardson. In December 2009, Isaac launched his lifestyle collection, "ISAACMIZRAHILIVE!" on QVC, the cable television shopping network. Previously, in 2003, Mr. Mizrahi pioneered the concept of high design for the mass retailer with a successful partnership with the Target Corporation.

LivingSocial
Jody Gavin, 202-695-7127
jody.gavin@livingsocial.com

Source: LivingSocial